Born for the future
Born for the future.
Aidium is known as a premiere CRM platform developer for the mortgage lending industry. The value they bring to their customers is predictable problem solving and task automation through fluid, intuitive software design. But while engineering SaaS tools is their calling, intelligent data is their divine inspiration. By harnessing disparate but powerful data, they’ve created aggregation tools to utilize this compiled information and make it profitable.
Born for the future.
Aidium is known as a premiere CRM platform developer for the mortgage lending industry. The value they bring to their customers is predictable problem solving and task automation through fluid, intuitive software design. But while engineering SaaS tools is their calling, intelligent data is their divine inspiration. By harnessing disparate but powerful data, they’ve created aggregation tools to utilize this compiled information and make it profitable.
We branded the client’s premium data arm as AI, or, Aidium Intelligence.
Think data. Empower people.
Along with renaming, rebranding and designing an entire brand ecosystem for Aidium’s primary business, we also dedicated resources to prop up their data play ambitions to really turn it into a real thing. An idea is one thing but when you can make it tangible for a client through a name, a logo, a visual identity and company ethos, that’s when magic can truly start happening. We created a sub-brand that focused solely on their data discipline and gave it a premium edge that complimented, yet differentiated, their SaaS platform.
Think data. Empower people.
Along with renaming, rebranding and designing an entire brand ecosystem for Aidium’s primary business, we also dedicated resources to prop up their data play ambitions to really turn it into a real thing. An idea is one thing but when you can make it tangible for a client through a name, a logo, a visual identity and company ethos, that’s when magic can truly start happening. We created a sub-brand that focused solely on their data discipline and gave it a premium edge that complimented, yet differentiated, their SaaS platform.
We took their lofty goals and made them manifest and tangible.
All your data in one place.
When data is everything everywhere all at once, real time in one place becomes empowerment. By creating top-level messaging and producing brand assets that succeed in capturing who you want to be and how you want to be perceived, your value is virtually limitless.
All your data in one place.
When data is everything everywhere all at once, real time in one place becomes empowerment. By creating top-level messaging and producing brand assets that succeed in capturing who you want to be and how you want to be perceived, your value is virtually limitless.
Human side of science
The human side of science.
Due to COVID-19 and the varied health, economic, governmental and societal threats the virus brought to the forefront, a tactical consortium was put together and we were tasked with messaging and branding programs to be used as a response to these seemingly overwhelming challenges. We streamlined marketing and procedural assets in order to create safe environments and mitigate risks to successfully implement a return to the workplace. No small feat, but with partnerships like CBRE’s global real estate reach and along with companies like Arrow Electronics, the world’s largest technology distributor and dominant supply chain influencer, a comprehensive and multidisciplinary plan was put together to gather industry thought leaders and present a roadmap to establish normalcy during an unprecedented time. This effort combines the human element with smart, technological solutions working together to form Human Scientific.
The human side of science.
Due to COVID-19 and the varied health, economic, governmental and societal threats the virus brought to the forefront, a tactical consortium was put together and we were tasked with messaging and branding programs to be used as a response to these seemingly overwhelming challenges. We streamlined marketing and procedural assets in order to create safe environments and mitigate risks to successfully implement a return to the workplace. No small feat, but with partnerships like CBRE’s global real estate reach and along with companies like Arrow Electronics, the world’s largest technology distributor and dominant supply chain influencer, a comprehensive and multidisciplinary plan was put together to gather industry thought leaders and present a roadmap to establish normalcy during an unprecedented time. This effort combines the human element with smart, technological solutions working together to form Human Scientific.
We create messaging to bring people back to normal.
While technical, this is for the people.
A scalable, phased approach to COVID-19 recovery was used to respond to the challenges it created to world of commercial real estate. A 360° approach was required to address everything from buildings, transportation and health procedures to the people who work for companies, tenants living under landlords and citizens thriving in their cities. In order to bring all these corporations and individual companies and professionals together, a thoughtful, well-organized message and program was created to spearhead efforts on both a global and local scale. Phases included field analysis and remediation with a focus on condition assessment, drawing and data review by licensed architects and engineers, the post-COVID “new normal” tailored to specific properties with strategies for health, safety and security as well as financially-sustainable solutions and Q/C and a data-driven future state that enabled asset management with eyes to the future, including access to a world-class supply chain and delivery as well as independent or customized white-labeled solutions that fit within existing interfaces.
While technical, this is for the people.
A scalable, phased approach to COVID-19 recovery was used to respond to the challenges it created to world of commercial real estate. A 360° approach was required to address everything from buildings, transportation and health procedures to the people who work for companies, tenants living under landlords and citizens thriving in their cities. In order to bring all these corporations and individual companies and professionals together, a thoughtful, well-organized message and program was created to spearhead efforts on both a global and local scale. Phases included field analysis and remediation with a focus on condition assessment, drawing and data review by licensed architects and engineers, the post-COVID “new normal” tailored to specific properties with strategies for health, safety and security as well as financially-sustainable solutions and Q/C and a data-driven future state that enabled asset management with eyes to the future, including access to a world-class supply chain and delivery as well as independent or customized white-labeled solutions that fit within existing interfaces.
Building programs for health and safety during a pandemic.
Thrive on!
Thrive on!
Innovation Pavilion is an entrepreneurial ecosystem complete with a coworking space.
Most successful incubators, accelerators and coworking spaces are located within big city hubs. Although Centennial Colorado has been ranked as the number one most connected city in the United States it is still definitely suburbia.
Innovation Pavilion has a long-term plan to recreate its Centennial ecosystem in ring cities around metro hubs throughout the country. We were hired to structure their programs into replicable entities and visually identify its many service offerings. The audience includes young startups, corporates seeking satellite collaboration, public-private partnerships and institutional investors.
Thrive on!
Innovation Pavilion is an entrepreneurial ecosystem complete with a coworking space.
Most successful incubators, accelerators and coworking spaces are located within big city hubs. Although Centennial Colorado has been ranked as the number one most connected city in the United States it is still definitely suburbia.
Innovation Pavilion has a long-term plan to recreate its Centennial ecosystem in ring cities around metro hubs throughout the country. We were hired to structure their programs into replicable entities and visually identify its many service offerings. The audience includes young startups, corporates seeking satellite collaboration, public-private partnerships and institutional investors.
The icon we designed represents a simplified Rubik’s cube.
This has to scream innovation and be even cooler than downtown.
Our job was to identify and simplify the complexity that had evolved over several years. Starting with an immersive understanding of the breadth of capabilities and contacts, we identified how these assets played with each other and, more importantly, which ones didn’t. We then created a tangible mind map and explained how each program fed the other.
With so many different components and the nature of complexity we shortened the name to IP (homage to the acronym for Intellectual Property) and used a simplified version of a Rubik’s cube as the new official logo. Using high chroma coloring we chose 3 main hues representing male, female and neutral personalities. Our next task was to inspire IP, its partners and coworking tenants with a cool, quirky and completely revitalized interior complete with new mixed-use suites, meeting and presentation rooms and café.
In all we created separate entities for access to funding, workforce training, tech communities and an entire array of real estate components which all reflected the corporate brand.
Innovation Pavilion is your place to innovate.
This has to scream innovation and be even cooler than downtown.
Our job was to identify and simplify the complexity that had evolved over several years. Starting with an immersive understanding of the breadth of capabilities and contacts, we identified how these assets played with each other and, more importantly, which ones didn’t. We then created a tangible mind map and explained how each program fed the other.
With so many different components and the nature of complexity we shortened the name to IP (homage to the acronym for Intellectual Property) and used a simplified version of a Rubik’s cube as the new official logo. Using high chroma coloring we chose 3 main hues representing male, female and neutral personalities. Our next task was to inspire IP, its partners and coworking tenants with a cool, quirky and completely revitalized interior complete with new mixed-use suites, meeting and presentation rooms and café.
In all we created separate entities for access to funding, workforce training, tech communities and an entire array of real estate components which all reflected the corporate brand.
Innovation Pavilion is your place to innovate.
IP has multiple streams of revenue and market personalizes so the challenge was to create brand cohesion throughout their varied style guides.
Since we were competing with hipper, urban areas, for IP’s interior design we went with bright colors, idiosyncratic wall murals and funky furniture.
The power of people
The power of people.
Entergy is one of the largest power companies in the U.S. and like all big companies internal communications are often challenging. They needed to educate their employees about safety programs and motivate them to participate.
We have worked with the internal communications department for Entergy on a variety of projects. Utility companies in general are held to a different standard than most other types of businesses; the expectation of success is inherent because of the vitality of the services they offer.
Government regulations mandate a very high level of safety for the public, as well as for their employees. While safety education is perpetually taught and encouraged, sometimes more inventive ways of communication are necessary.
The power of people.
Entergy is one of the largest power companies in the U.S. and like all big companies internal communications are often challenging. They needed to educate their employees about safety programs and motivate them to participate.
We have worked with the internal communications department for Entergy on a variety of projects. Utility companies in general are held to a different standard than most other types of businesses; the expectation of success is inherent because of the vitality of the services they offer.
Government regulations mandate a very high level of safety for the public, as well as for their employees. While safety education is perpetually taught and encouraged, sometimes more inventive ways of communication are necessary.
We work within departments of huge companies to help communicate goals and inspire productive outcomes.
Safety is paramount in the electric utility business. Your people need to be informed.
By working with Entergy on projects and even writing editorial about them we have gained an intimate knowledge of both the need to inform and the sensitivity of being a utility company. To empower their workforce we have partnered with internal communications to create safety programs that encourage the highest level of respect when out in the field and rewards for following protocol.
We have also created corporate artwork commemorating the speedy restoration of power (a nearly impossible task) needed after the devastation left by Hurricane Katrina.
Safety is paramount in the electric utility business. Your people need to be informed.
By working with Entergy on projects and even writing editorial about them we have gained an intimate knowledge of both the need to inform and the sensitivity of being a utility company. To empower their workforce we have partnered with internal communications to create safety programs that encourage the highest level of respect when out in the field and rewards for following protocol.
We have also created corporate artwork commemorating the speedy restoration of power (a nearly impossible task) needed after the devastation left by Hurricane Katrina.
Modern era for law
Your partner on life’s journey.
After multiple generations, the managing partners at Hinds and Hinds wanted to breathe new life into their traditional family law firm.
Law is one of those industries that’s an easy cliché. Cherry wood, legal books, tufted leather – you’ve been there. Just like with other disciplines, a certain standardized familiarity isn’t always a bag thing: You want your mechanic to have grease under their fingernails. But the partners at Hinds and Hinds knew their skills didn’t rely on such stereotypes. They aren’t cutthroat divorce lawyers with aggressive (and often nasty) tactics. Their approach is mediation, not fighting it out in the courts. To complement their non-combative but professional style we were also able to gain insights that led to a very deliberate business model: Fewer clients with higher value cases.
We knew from the get-go they needed a contemporary digital and physical presence to complement their new direction, so we got to work on articulating their personalities as people and their practice’s personality into tangible form.
Your partner on life’s journey.
After multiple generations, the managing partners at Hinds and Hinds wanted to breathe new life into their traditional family law firm.
Law is one of those industries that’s an easy cliché. Cherry wood, legal books, tufted leather – you’ve been there. Just like with other disciplines, a certain standardized familiarity isn’t always a bag thing: You want your mechanic to have grease under their fingernails. But the partners at Hinds and Hinds knew their skills didn’t rely on such stereotypes. They aren’t cutthroat divorce lawyers with aggressive (and often nasty) tactics. Their approach is mediation, not fighting it out in the courts. To complement their non-combative but professional style we were also able to gain insights that led to a very deliberate business model: Fewer clients with higher value cases.
We knew from the get-go they needed a contemporary digital and physical presence to complement their new direction, so we got to work on articulating their personalities as people and their practice’s personality into tangible form.
We brought their 50-year-old brand system into the 21st century while showing heart in sophistication.
Staid doesn’t have to mean plain.
Since we weren’t concerned with garnering a high volume of clients, we created multiple customer personas and took Hinds and Hinds through a customer journey map, grading personas, identifying the types of clients they wanted (and, more importantly, clients they did not want) and the channels in which to attain those contacts. We abandoned traditional marketing avenues for law firms, seeing that as a waste of money when a more boutique, targeted approach would serve them much better, not just financially but also as a brand builder.
They needed an inviting, relaxed office interior for client meetings and their web and other digital real estate needed to match their “happiness as an outcome” point of view rather than “let’s take my ex for everything they have.” This new approach not only increased the law firm’s value but allowed them to do what they wanted, which is to amicably solve marital disputes, especially when children are involved.
Hinds and Hinds are the nice guys, so we made them nice.
Staid doesn’t have to mean plain.
Since we weren’t concerned with garnering a high volume of clients, we created multiple customer personas and took Hinds and Hinds through a customer journey map, grading personas, identifying the types of clients they wanted (and, more importantly, clients they did not want) and the channels in which to attain those contacts. We abandoned traditional marketing avenues for law firms, seeing that as a waste of money when a more boutique, targeted approach would serve them much better, not just financially but also as a brand builder.
They needed an inviting, relaxed office interior for client meetings and their web and other digital real estate needed to match their “happiness as an outcome” point of view rather than “let’s take my ex for everything they have.” This new approach not only increased the law firm’s value but allowed them to do what they wanted, which is to amicably solve marital disputes, especially when children are involved.
Hinds and Hinds are the nice guys, so we made them nice.
One of the assets they ended up valuing the most were their robust brand identity and style guides.
Cowboys and sensors
Engineering the right solution from cowboys to smart sensors.
Jacobs is the second largest engineering firm in the world. We partnered with them to create compelling ways to communicate their vision.
Jacobs Engineering has 230 locations, over 54,000 employees and revenues of $11 billion. With each new project or initiative, they need to deliver their message to a variety of stakeholders. The geniuses that have designed and built some of the most iconic structures in the world often require innovative ways to communicate their vision. The detailed nature of their expertise sometimes precludes them from talking to the general audience as project objectives are often overly complicated.
Additionally, when a new industry market is slated for expansion, such as their Smart Cities efforts, they need objectivity for both their clients as well as internally.
Engineering the right solution from cowboys to smart sensors.
Jacobs is the second largest engineering firm in the world. We partnered with them to create compelling ways to communicate their vision.
Jacobs Engineering has 230 locations, over 54,000 employees and revenues of $11 billion. With each new project or initiative, they need to deliver their message to a variety of stakeholders. The geniuses that have designed and built some of the most iconic structures in the world often require innovative ways to communicate their vision. The detailed nature of their expertise sometimes precludes them from talking to the general audience as project objectives are often overly complicated.
Additionally, when a new industry market is slated for expansion, such as their Smart Cities efforts, they need objectivity for both their clients as well as internally.
We worked with nine core engineers who were chosen for the project to create a presentation that personalized them and embodied the pioneer spirit of Colorado.
Smart communications that scream Yeehaw!
Jacobs was one of the bid contenders for Denver’s National Western Center, a massive project to revitalize the National Western Complex and Denver Coliseum and establish a hub for world-wide sustainability, agricultural innovation and year-round destination where people can engage in and promote Western tourism. The program will create an international nerve center for research and collaboration, addressing 21st century challenges like food, water, energy and the environment. We worked with Jacobs on their messaging and presentations and consulted and designed value props for their bid effort. Jacobs was ultimately chosen for program management for the National Western Center and will management the $1 billion asset.
Whether it’s a proposal to develop the most advanced water and food sustainability ecosystem, a presentation for a world-class equine center or forming a Smart Cities initiative, we work alongside the Jacobs staff to brainstorm, design and create.
Some of our solutions include message direction and relevant term usage, presentation decks, program booklets and reports and even speaking directly to constituents.
Smart communications that scream Yeehaw!
Jacobs was one of the bid contenders for Denver’s National Western Center, a massive project to revitalize the National Western Complex and Denver Coliseum and establish a hub for world-wide sustainability, agricultural innovation and year-round destination where people can engage in and promote Western tourism. The program will create an international nerve center for research and collaboration, addressing 21st century challenges like food, water, energy and the environment. We worked with Jacobs on their messaging and presentations and consulted and designed value props for their bid effort. Jacobs was ultimately chosen for program management for the National Western Center and will management the $1 billion asset.
Whether it’s a proposal to develop the most advanced water and food sustainability ecosystem, a presentation for a world-class equine center or forming a Smart Cities initiative, we work alongside the Jacobs staff to brainstorm, design and create.
Some of our solutions include message direction and relevant term usage, presentation decks, program booklets and reports and even speaking directly to constituents.
Jacobs ultimately won and will manage the $1 billion National Western Center project.
Wake up!
New source of revenue, caffeinated.
We were asked to create a brand for an office coffee service for a large soft drink distribution company.
A Pepsi distribution company asked us to investigate the opportunities of entering the office coffee service and demonstrate how it might look. This company is very brand loyal (to Pepsi) and wanted the new coffee brand to reflect their corporate commitment.
New source of revenue, caffeinated.
We were asked to create a brand for an office coffee service for a large soft drink distribution company.
A Pepsi distribution company asked us to investigate the opportunities of entering the office coffee service and demonstrate how it might look. This company is very brand loyal (to Pepsi) and wanted the new coffee brand to reflect their corporate commitment.
Wake up and smell this new brand.
We determined a successful, initial roll-out would start with an economical level product in order to compete with the most popular existing brands. We met with Green Mountain Coffee and Keurig to negotiate custom pricing for branded, single-serve products. We further determined the introduction of a premium product would be embraced after we reached our market share projections and brand awareness.
We created a highly visible brand using conventional media components along with the existing distribution structure. The client had existing, dedicated fleet vehicles so we wrapped them and used them as rolling billboards. Note we named the company SEPIA using all the same letters as PEPSI and even used a similar font as the famous cola logo.
Entering new markets is always an exciting challenge. Take note of your competitors Be fresh, be innovative. Drink some coffee and have fun. The most challenging but easily the coolest aspect of this project was playing scrable with the word Pepsi.
Wake up and smell this new brand.
We determined a successful, initial roll-out would start with an economical level product in order to compete with the most popular existing brands. We met with Green Mountain Coffee and Keurig to negotiate custom pricing for branded, single-serve products. We further determined the introduction of a premium product would be embraced after we reached our market share projections and brand awareness.
We created a highly visible brand using conventional media components along with the existing distribution structure. The client had existing, dedicated fleet vehicles so we wrapped them and used them as rolling billboards. Note we named the company SEPIA using all the same letters as PEPSI and even used a similar font as the famous cola logo.
Entering new markets is always an exciting challenge. Take note of your competitors Be fresh, be innovative. Drink some coffee and have fun. The most challenging but easily the coolest aspect of this project was playing scrable with the word Pepsi.
Translating chaos
Translating chaos into life saving solutions.
From viruses to hurricanes, Lockheed Martin, in partnership with the Centers for Disease Control, has amassed a humongous amount of catastrophe data.
The Center for Disease Control in Atlanta deals with a variety of disasters worldwide and has stockpiled a large repository of invaluable data. This data, organized and managed, helps cut disaster response time down considerably and derives solutions that work.
The CDC, together with Lockheed Martin, developed an entire suite of SaaS applications. They utilized a worldwide database that includes details from past tragedies like natural disasters to viral outbreaks. These applications can now be used by local, state and federal entities to both evaluate and make remedy recommendations by sourcing necessary items and personnel and coordinate logistics – down to shipping and booking airline tickets. They wanted us to help market it. Sounds pretty serious, huh?
Translating chaos into life saving solutions.
From viruses to hurricanes, Lockheed Martin, in partnership with the Centers for Disease Control, has amassed a humongous amount of catastrophe data.
The Center for Disease Control in Atlanta deals with a variety of disasters worldwide and has stockpiled a large repository of invaluable data. This data, organized and managed, helps cut disaster response time down considerably and derives solutions that work.
The CDC, together with Lockheed Martin, developed an entire suite of SaaS applications. They utilized a worldwide database that includes details from past tragedies like natural disasters to viral outbreaks. These applications can now be used by local, state and federal entities to both evaluate and make remedy recommendations by sourcing necessary items and personnel and coordinate logistics – down to shipping and booking airline tickets. They wanted us to help market it. Sounds pretty serious, huh?
We teamed up with Red Hyper out of Atlanta to create a polished, urgent and compelling name for the client’s SaaS products.
How do you explain a massive software solution to city governments?
The software suite Lockheed Martin and the CDC developed had adopted a name over time that read more like a paragraph than a title. Along with Scott Doucet of Red Hyper, we distilled what the applications actually do down to 3 things: ENGAGE, EVALUATE and EXECUTE – or e3. Simplification of the top level uses of the suite was the key to ensuring consumer understanding and adoption.
These people know their business, but when it came to marketing their product they reached out for an objective take. We named the application suite, created the logo and added a commercial look to the packaging and collateral. We also developed collateral for use in trade shows and other outreach programs.
How do you explain a massive software solution to city governments?
The software suite Lockheed Martin and the CDC developed had adopted a name over time that read more like a paragraph than a title. Along with Scott Doucet of Red Hyper, we distilled what the applications actually do down to 3 things: ENGAGE, EVALUATE and EXECUTE – or e3. Simplification of the top level uses of the suite was the key to ensuring consumer understanding and adoption.
These people know their business, but when it came to marketing their product they reached out for an objective take. We named the application suite, created the logo and added a commercial look to the packaging and collateral. We also developed collateral for use in trade shows and other outreach programs.
We produced presentation kits (including documentation packaging) for the client’s internal teams as well as outbound marketing.
Infratech for good
Infratech for good.
Envra is an infrastructure, finance and digital technology company focused on building equitable futures for all.Sometimes it’s difficult to hone your message and your brand when you do lots of things. As a company connected to multiple and often complex fields and industries, Envra needed to communicate as succinctly as possible what they do and why they were valuable. Are they an infrastructure company? Do they promote smart cities and therefore are a technology company? They raise funds for multiple building projects so are they an engineering firm? A fund? Envra is all of these things.
Infratech for good.
Envra is an infrastructure, finance and digital technology company focused on building equitable futures for all.
Sometimes it’s difficult to hone your message and your brand when you do lots of things. As a company connected to multiple and often complex fields and industries, Envra needed to communicate as succinctly as possible what they do and why they were valuable. Are they an infrastructure company? Do they promote smart cities and therefore are a technology company? They raise funds for multiple building projects so are they an engineering firm? A fund? Envra is all of these things.
We wanted an elegant name that paid homage to the client’s environmental stewardship.
When you wear lots of hats your message needs to be deliberate.
Brevity in messaging is especially important the more varied your business operations and avenues of revenue are. So we took Envra apart piece by piece. Through our Design Thinking process we determined their key services and ranked them in order. First and foremost, they are a fintech company focused on infrastructure. For their financial services the message is simple: We empower and accelerate through investments in companies and projects. But while finding funds is the largest part of what they do, we wanted to promote Envra not as a fintech company but an Infratech company – since this is truly where their passions lay. Infratech is a fairly new term that will become more and more used as the relationship between physical infrastructure projects and more sophisticated, cloud-based technology becomes more interconnected.
Since Envra’s ecosystem and many of their partners are more traditional engineering companies, we wanted to message them as a sophisticated startup with multiple experienced personnel on board but also include their progressive spirit and innovative direction. For instance, Envra is the first woman and minority led infrastructure fund – giving them access to opportunities and investments not accessible to every firm. These unique features and their brand and message sets them apart in a staid industry while still towing the line of institutional.
Envra is the intersection of infrastructure and technology with the belief that every new piece of infrastructure should incorporate technology.
When you wear lots of hats your message needs to be deliberate.
Brevity in messaging is especially important the more varied your business operations and avenues of revenue are. So we took Envra apart piece by piece. Through our Design Thinking process we determined their key services and ranked them in order. First and foremost, they are a fintech company focused on infrastructure. For their financial services the message is simple: We empower and accelerate through investments in companies and projects. But while finding funds is the largest part of what they do, we wanted to promote Envra not as a fintech company but an Infratech company – since this is truly where their passions lay. Infratech is a fairly new term that will become more and more used as the relationship between physical infrastructure projects and more sophisticated, cloud-based technology becomes more interconnected.
Since Envra’s ecosystem and many of their partners are more traditional engineering companies, we wanted to message them as a sophisticated startup with multiple experienced personnel on board but also include their progressive spirit and innovative direction. For instance, Envra is the first woman and minority led infrastructure fund – giving them access to opportunities and investments not accessible to every firm. These unique features and their brand and message sets them apart in a staid industry while still towing the line of institutional.
Envra is the intersection of infrastructure and technology with the belief that every new piece of infrastructure should incorporate technology.
In the world of infrastructure and engineering, Envra’s brand stands out as sleek and leading-edge.
Envra’s digital presence reflects their goal of creating a more equitable future through tech, infrastructure and finance.
Better surgery
Better life, not just better surgery.
Kleiner Device Labs is a medical device company that provides elegant and innovative solutions to make surgeries better.
There is currently a 35% acceptable failure rate for spinal surgery, causing patients to undergo repeat surgeries and often live with pain for the rest of their lives. Frustrated with this fact his entire career, Dr. Jeffrey Kleiner invented his own medical device that dramatically increases the effect of lumbar spinal fusions. He had a great product, patents and access to manufacturing but needed help getting to market.
Better life, not just better surgery.
Kleiner Device Labs is a medical device company that provides elegant and innovative solutions to make surgeries better.
There is currently a 35% acceptable failure rate for spinal surgery, causing patients to undergo repeat surgeries and often live with pain for the rest of their lives. Frustrated with this fact his entire career, Dr. Jeffrey Kleiner invented his own medical device that dramatically increases the effect of lumbar spinal fusions. He had a great product, patents and access to manufacturing but needed help getting to market.
Just because you build it does not mean they will come.
Despite performing over 400 surgeries with his own device, Dr. Kleiner was faced with unforeseen problems. From finding other surgeon advocates to insurance and formulary issues within hospitals, the doctor and his team could only do so much with their personnel and resources. We were brought in to be a fresh pair of eyes and identify the current and future holes that needed to be plugged, including access to funding, company vision, market identification and future acquisitions.
We sat down in a series of meetings with the client and his team, ranging from medical professionals to sales representatives, lawyers and financial. After familiarizing ourselves with the client’s current business, we brainstormed new directions and jumped into getting set up on a relaunching pad.
Our first step was to inspire the doctor and his team with a new name and identity for the company (we got lucky with this client, since Kleiner is a familiar name within the medical industry we were provided a head start on brand recognition). We then put together Kleiner Device Lab’s pitch deck to take with them on a series of investor conferences throughout the country. It was important that we looked at the company through two lenses: one from an investor, insurance and business perspective and one from the end-user (surgeons and clinicians).
Kleiner Device Labs is currently working on bringing more medical device products to market to fundamentally change the way surgeries are performed.
Just because you build it does not mean they will come.
Despite performing over 400 surgeries with his own device, Dr. Kleiner was faced with unforeseen problems. From finding other surgeon advocates to insurance and formulary issues within hospitals, the doctor and his team could only do so much with their personnel and resources. We were brought in to be a fresh pair of eyes and identify the current and future holes that needed to be plugged, including access to funding, company vision, market identification and future acquisitions.
We sat down in a series of meetings with the client and his team, ranging from medical professionals to sales representatives, lawyers and financial. After familiarizing ourselves with the client’s current business, we brainstormed new directions and jumped into getting set up on a relaunching pad.
Our first step was to inspire the doctor and his team with a new name and identity for the company (we got lucky with this client, since Kleiner is a familiar name within the medical industry we were provided a head start on brand recognition). We then put together Kleiner Device Lab’s pitch deck to take with them on a series of investor conferences throughout the country. It was important that we looked at the company through two lenses: one from an investor, insurance and business perspective and one from the end-user (surgeons and clinicians).
Kleiner Device Labs is currently working on bringing more medical device products to market to fundamentally change the way surgeries are performed.
