Kid’s health – gamified!
Kid’s health – gamified!
Playpal is a startup gaming and rewards company whose mission is to revolutionize children’s health through gaming.
Today, childhood obesity is a global epidemic and is considered one of the greatest public health challenges of the 21st century. For parents, the number one health concern they have for their kids is obesity and poor health. Children are now spending the majority of their free time with activities that are sedentary and are compounding this lifestyle with unhealthy diets.
A group of entrepreneurs and game developers wanted to fight against childhood obesity. With mobile augmented reality being the future of gaming (take a look at the impact of games like Pokemon GO) they built their first game for kids that requires the player to jog, skip and jump outside while also learning about good nutrition. But where do you go from there?
Kid’s health – gamified!
Playpal is a startup gaming and rewards company whose mission is to revolutionize children’s health through gaming.
Today, childhood obesity is a global epidemic and is considered one of the greatest public health challenges of the 21st century. For parents, the number one health concern they have for their kids is obesity and poor health. Children are now spending the majority of their free time with activities that are sedentary and are compounding this lifestyle with unhealthy diets.
A group of entrepreneurs and game developers wanted to fight against childhood obesity. With mobile augmented reality being the future of gaming (take a look at the impact of games like Pokemon GO) they built their first game for kids that requires the player to jog, skip and jump outside while also learning about good nutrition. But where do you go from there?
A name that elicits activity and commerce exchange simultaneously.
How do we get little Jimmy off the couch?
Before we came on, our client only had a game. This would not be enough on its own to tackle the monumental challenge before them. We needed to determine what was going to best help them achieve their mission, which was not to be just a gaming company but a health company. By partnering with restaurants and retail companies we were able to incentivize players by offering real-life rewards for achievements earned in-game. This led to us naming the company Playpal, which serves as the rewards platform that mobile games integrate with and members can track their activity and rewards status.
How do we get little Jimmy off the couch?
Before we came on, our client only had a game. This would not be enough on its own to tackle the monumental challenge before them. We needed to determine what was going to best help them achieve their mission, which was not to be just a gaming company but a health company. By partnering with restaurants and retail companies we were able to incentivize players by offering real-life rewards for achievements earned in-game. This led to us naming the company Playpal, which serves as the rewards platform that mobile games integrate with and members can track their activity and rewards status.
Put down the paddles for a minute and pick up a ball.
Casual activewear cool enough for school.
We don’t want you to stop playing games.
Games are exceptionally successful with crowdfunding sites, so we determined to launch a crowdfunding campaign for Playpal to raise money and spread the word. We conducted market research to get the most out our campaign and scripted, story boarded, casted and directed a promotional video for the crowdfund. Combining professional, educational aspects for parental use and light-hearted, whimsy for children, we took a startup for kid’s gaming and made a health and wellness platform to make healthy living fun.
We don’t want you to stop playing games.
Games are exceptionally successful with crowdfunding sites, so we determined to launch a crowdfunding campaign for Playpal to raise money and spread the word. We conducted market research to get the most out our campaign and scripted, story boarded, casted and directed a promotional video for the crowdfund. Combining professional, educational aspects for parental use and light-hearted, whimsy for children, we took a startup for kid’s gaming and made a health and wellness platform to make healthy living fun.
