Building trust

Smart solutions during a dark age.

The outbreak of the Covid 19 virus and subsequent government mandated lockdowns caused rampant panic and mistrust throughout the globe. Citizens mistrusted their governments and customers were trepidatious of the companies they patronized. We collaborated with folks from CBRE, Arrow Electronics, other independent engineering experts and smart tech companies to name, brand and message efforts to build trust within communities during an unprecedented time.

 

 

 

 

We helped present a roadmap of success with a comprehensive plan implemented by a multidisciplinary collaboration of industry thought leaders. Actionable deliverables, brief, coherent messaging and strong visuals were needed to articulate to people what companies promised to do in response to the novel virus and how they were going to keep their customers safe. We needed to speak to two categories: the people and the companies.

Smart solutions during a dark age.

The outbreak of the Covid 19 virus and subsequent government mandated lockdowns caused rampant panic and mistrust throughout the globe. Citizens mistrusted their governments and customers were trepidatious of the companies they patronized. We collaborated with folks from CBRE, Arrow Electronics, other independent engineering experts and smart tech companies to name, brand and message efforts to build trust within communities during an unprecedented time.

 

 

 

We helped present a roadmap of success with a comprehensive plan implemented by a multidisciplinary collaboration of industry thought leaders. Actionable deliverables, brief, coherent messaging and strong visuals were needed to articulate to people what companies promised to do in response to the novel virus and how they were going to keep their customers safe. We needed to speak to two categories: the people and the companies.

Losing trust is easy.

Building back confidence is our job. We created programs for both public and private facing entities that would succinctly communicate to customers and companies what to expect and procedurals that notified people exactly what companies were doing to keep them safe.

Losing trust is easy.

Building back confidence is our job. We created programs for both public and private facing entities that would succinctly communicate to customers and companies what to expect and procedurals that notified people exactly what companies were doing to keep them safe.

Public facing

SYMPTOM RECOGNITION. Smart device installations like infrared monitors and temperature sensors were built into entrances to predict illness in individuals and immediately alert them. INFORMATION TRANSPARENCY. In a public health crises, lack of privacy should not be the new norm. However, information such as whether you were recently in contact with someone who was diagnosed based on trackable location services helped inform people in real time so they could make a decision before, not after. CONTACT AVOIDANCE. Notifications on your devices of where an outbreak has happened so you can avoid those areas before even stepping out your door.

Public facing

SYMPTOM RECOGNITION. Smart device installations like infrared monitors and temperature sensors were built into entrances to predict illness in individuals and immediately alert them. INFORMATION TRANSPARENCY. In a public health crises, lack of privacy should not be the new norm. However, information such as whether you were recently in contact with someone who was diagnosed based on trackable location services helped inform people in real time so they could make a decision before, not after. CONTACT AVOIDANCE. Notifications on your devices of where an outbreak has happened so you can avoid those areas before even stepping out your door.

Internal facing

AIR QUALITY. Teams were deployed to score the quality of air and HVAC systems in pre-existing buildings and sophisticated sensors installed to send data constantly so measures can be taken to predict and assure quality of air indoors. SURFACE STERILIZATION. Drones, sanitation robots and other smart hardware that can detect and disinfect rooms and surfaces remotely. AIRBORNE AVOIDANCE. Since airborne transmission is by far the most common route for the spread of the virus, deescalating (or altogether avoiding) this type of spreading was one of our primary communication points to companies. How these companies reassured their customers was built on compliance to new measures and methods of ensuring sterilized interiors and transparent and instantaneous alerts to patrons.

Internal facing

AIR QUALITY. Teams were deployed to score the quality of air and HVAC systems in pre-existing buildings and sophisticated sensors installed to send data constantly so measures can be taken to predict and assure quality of air indoors. SURFACE STERILIZATION. Drones, sanitation robots and other smart hardware that can detect and disinfect rooms and surfaces remotely. AIRBORNE AVOIDANCE. Since airborne transmission is by far the most common route for the spread of the virus, deescalating (or altogether avoiding) this type of spreading was one of our primary communication points to companies. How these companies reassured their customers was built on compliance to new measures and methods of ensuring sterilized interiors and transparent and instantaneous alerts to patrons.

Trust. Technology. Transparency.

Our engineering and technology partners worked together to integrate (or create from scratch) building and software solutions to implement, monitor and adjust to the viral, governmental and societal climate as cases ebbed and flowed and restrictions relaxed and were reinstated.

 

Key features included ENERGY RESILIENCY: Cost-effective, sustainable, renewable and secure energy systems that were integrated and coordinated through energy services. HEALTHCARE SYSTEMS technology that lead to better diagnostic tools, better treatment for patients and devices that improved quality of life. INTELLIGENT INFRASTRUCTURE sensing technology that helped notify failures and potential failures of vital infrastructure like roads, bridges, waste and public spaces. HIGH-PERFORMANCE BUILDING structures using automated processes to control operations, including heating, ventilation, air conditioning, lighting, security and other connected systems. SMART TECHNOLOGIES that could self-monitor and provided analytics and reporting; checking in on the health (no pun intended) of software and hardware. INTELLIGENT MOBILITY for alternative modes of transportation like public transit, ride sharing and electronic vehicles. SMART GOVERNANCE technology that supported better planning and decision making through democratic processes and transformed the way services were delivered. SMART-AND-CONNECTED LANDLORDS AND TENANTS who would use ubiquitous technology (like smartphones) to connect to people with businesses and government entities to help improve their environment and services.

Trust. Technology. Transparency.

Our engineering and technology partners worked together to integrate (or create from scratch) building and software solutions to implement, monitor and adjust to the viral, governmental and societal climate as cases ebbed and flowed and restrictions relaxed and were reinstated.

 

Key features included ENERGY RESILIENCY: Cost-effective, sustainable, renewable and secure energy systems that were integrated and coordinated through energy services. HEALTHCARE SYSTEMS technology that lead to better diagnostic tools, better treatment for patients and devices that improved quality of life. INTELLIGENT INFRASTRUCTURE sensing technology that helped notify failures and potential failures of vital infrastructure like roads, bridges, waste and public spaces. HIGH-PERFORMANCE BUILDING structures using automated processes to control operations, including heating, ventilation, air conditioning, lighting, security and other connected systems. SMART TECHNOLOGIES that could self-monitor and provided analytics and reporting; checking in on the health (no pun intended) of software and hardware. INTELLIGENT MOBILITY for alternative modes of transportation like public transit, ride sharing and electronic vehicles. SMART GOVERNANCE technology that supported better planning and decision making through democratic processes and transformed the way services were delivered. SMART-AND-CONNECTED LANDLORDS AND TENANTS who would use ubiquitous technology (like smartphones) to connect to people with businesses and government entities to help improve their environment and services.

by admin