The power of people
The power of people.
Entergy is one of the largest power companies in the U.S. and like all big companies internal communications are often challenging. They needed to educate their employees about safety programs and motivate them to participate.
We have worked with the internal communications department for Entergy on a variety of projects. Utility companies in general are held to a different standard than most other types of businesses; the expectation of success is inherent because of the vitality of the services they offer.
Government regulations mandate a very high level of safety for the public, as well as for their employees. While safety education is perpetually taught and encouraged, sometimes more inventive ways of communication are necessary.
The power of people.
Entergy is one of the largest power companies in the U.S. and like all big companies internal communications are often challenging. They needed to educate their employees about safety programs and motivate them to participate.
We have worked with the internal communications department for Entergy on a variety of projects. Utility companies in general are held to a different standard than most other types of businesses; the expectation of success is inherent because of the vitality of the services they offer.
Government regulations mandate a very high level of safety for the public, as well as for their employees. While safety education is perpetually taught and encouraged, sometimes more inventive ways of communication are necessary.
We work within departments of huge companies to help communicate goals and inspire productive outcomes.
Safety is paramount in the electric utility business. Your people need to be informed.
By working with Entergy on projects and even writing editorial about them we have gained an intimate knowledge of both the need to inform and the sensitivity of being a utility company. To empower their workforce we have partnered with internal communications to create safety programs that encourage the highest level of respect when out in the field and rewards for following protocol.
We have also created corporate artwork commemorating the speedy restoration of power (a nearly impossible task) needed after the devastation left by Hurricane Katrina.
Safety is paramount in the electric utility business. Your people need to be informed.
By working with Entergy on projects and even writing editorial about them we have gained an intimate knowledge of both the need to inform and the sensitivity of being a utility company. To empower their workforce we have partnered with internal communications to create safety programs that encourage the highest level of respect when out in the field and rewards for following protocol.
We have also created corporate artwork commemorating the speedy restoration of power (a nearly impossible task) needed after the devastation left by Hurricane Katrina.
Modern era for law
Your partner on life’s journey.
After multiple generations, the managing partners at Hinds and Hinds wanted to breathe new life into their traditional family law firm.
Law is one of those industries that’s an easy cliché. Cherry wood, legal books, tufted leather – you’ve been there. Just like with other disciplines, a certain standardized familiarity isn’t always a bag thing: You want your mechanic to have grease under their fingernails. But the partners at Hinds and Hinds knew their skills didn’t rely on such stereotypes. They aren’t cutthroat divorce lawyers with aggressive (and often nasty) tactics. Their approach is mediation, not fighting it out in the courts. To complement their non-combative but professional style we were also able to gain insights that led to a very deliberate business model: Fewer clients with higher value cases.
We knew from the get-go they needed a contemporary digital and physical presence to complement their new direction, so we got to work on articulating their personalities as people and their practice’s personality into tangible form.
Your partner on life’s journey.
After multiple generations, the managing partners at Hinds and Hinds wanted to breathe new life into their traditional family law firm.
Law is one of those industries that’s an easy cliché. Cherry wood, legal books, tufted leather – you’ve been there. Just like with other disciplines, a certain standardized familiarity isn’t always a bag thing: You want your mechanic to have grease under their fingernails. But the partners at Hinds and Hinds knew their skills didn’t rely on such stereotypes. They aren’t cutthroat divorce lawyers with aggressive (and often nasty) tactics. Their approach is mediation, not fighting it out in the courts. To complement their non-combative but professional style we were also able to gain insights that led to a very deliberate business model: Fewer clients with higher value cases.
We knew from the get-go they needed a contemporary digital and physical presence to complement their new direction, so we got to work on articulating their personalities as people and their practice’s personality into tangible form.
We brought their 50-year-old brand system into the 21st century while showing heart in sophistication.
Staid doesn’t have to mean plain.
Since we weren’t concerned with garnering a high volume of clients, we created multiple customer personas and took Hinds and Hinds through a customer journey map, grading personas, identifying the types of clients they wanted (and, more importantly, clients they did not want) and the channels in which to attain those contacts. We abandoned traditional marketing avenues for law firms, seeing that as a waste of money when a more boutique, targeted approach would serve them much better, not just financially but also as a brand builder.
They needed an inviting, relaxed office interior for client meetings and their web and other digital real estate needed to match their “happiness as an outcome” point of view rather than “let’s take my ex for everything they have.” This new approach not only increased the law firm’s value but allowed them to do what they wanted, which is to amicably solve marital disputes, especially when children are involved.
Hinds and Hinds are the nice guys, so we made them nice.
Staid doesn’t have to mean plain.
Since we weren’t concerned with garnering a high volume of clients, we created multiple customer personas and took Hinds and Hinds through a customer journey map, grading personas, identifying the types of clients they wanted (and, more importantly, clients they did not want) and the channels in which to attain those contacts. We abandoned traditional marketing avenues for law firms, seeing that as a waste of money when a more boutique, targeted approach would serve them much better, not just financially but also as a brand builder.
They needed an inviting, relaxed office interior for client meetings and their web and other digital real estate needed to match their “happiness as an outcome” point of view rather than “let’s take my ex for everything they have.” This new approach not only increased the law firm’s value but allowed them to do what they wanted, which is to amicably solve marital disputes, especially when children are involved.
Hinds and Hinds are the nice guys, so we made them nice.
One of the assets they ended up valuing the most were their robust brand identity and style guides.
Cowboys and sensors
Engineering the right solution from cowboys to smart sensors.
Jacobs is the second largest engineering firm in the world. We partnered with them to create compelling ways to communicate their vision.
Jacobs Engineering has 230 locations, over 54,000 employees and revenues of $11 billion. With each new project or initiative, they need to deliver their message to a variety of stakeholders. The geniuses that have designed and built some of the most iconic structures in the world often require innovative ways to communicate their vision. The detailed nature of their expertise sometimes precludes them from talking to the general audience as project objectives are often overly complicated.
Additionally, when a new industry market is slated for expansion, such as their Smart Cities efforts, they need objectivity for both their clients as well as internally.
Engineering the right solution from cowboys to smart sensors.
Jacobs is the second largest engineering firm in the world. We partnered with them to create compelling ways to communicate their vision.
Jacobs Engineering has 230 locations, over 54,000 employees and revenues of $11 billion. With each new project or initiative, they need to deliver their message to a variety of stakeholders. The geniuses that have designed and built some of the most iconic structures in the world often require innovative ways to communicate their vision. The detailed nature of their expertise sometimes precludes them from talking to the general audience as project objectives are often overly complicated.
Additionally, when a new industry market is slated for expansion, such as their Smart Cities efforts, they need objectivity for both their clients as well as internally.
We worked with nine core engineers who were chosen for the project to create a presentation that personalized them and embodied the pioneer spirit of Colorado.
Smart communications that scream Yeehaw!
Jacobs was one of the bid contenders for Denver’s National Western Center, a massive project to revitalize the National Western Complex and Denver Coliseum and establish a hub for world-wide sustainability, agricultural innovation and year-round destination where people can engage in and promote Western tourism. The program will create an international nerve center for research and collaboration, addressing 21st century challenges like food, water, energy and the environment. We worked with Jacobs on their messaging and presentations and consulted and designed value props for their bid effort. Jacobs was ultimately chosen for program management for the National Western Center and will management the $1 billion asset.
Whether it’s a proposal to develop the most advanced water and food sustainability ecosystem, a presentation for a world-class equine center or forming a Smart Cities initiative, we work alongside the Jacobs staff to brainstorm, design and create.
Some of our solutions include message direction and relevant term usage, presentation decks, program booklets and reports and even speaking directly to constituents.
Smart communications that scream Yeehaw!
Jacobs was one of the bid contenders for Denver’s National Western Center, a massive project to revitalize the National Western Complex and Denver Coliseum and establish a hub for world-wide sustainability, agricultural innovation and year-round destination where people can engage in and promote Western tourism. The program will create an international nerve center for research and collaboration, addressing 21st century challenges like food, water, energy and the environment. We worked with Jacobs on their messaging and presentations and consulted and designed value props for their bid effort. Jacobs was ultimately chosen for program management for the National Western Center and will management the $1 billion asset.
Whether it’s a proposal to develop the most advanced water and food sustainability ecosystem, a presentation for a world-class equine center or forming a Smart Cities initiative, we work alongside the Jacobs staff to brainstorm, design and create.
Some of our solutions include message direction and relevant term usage, presentation decks, program booklets and reports and even speaking directly to constituents.
Jacobs ultimately won and will manage the $1 billion National Western Center project.
Wake up!
New source of revenue, caffeinated.
We were asked to create a brand for an office coffee service for a large soft drink distribution company.
A Pepsi distribution company asked us to investigate the opportunities of entering the office coffee service and demonstrate how it might look. This company is very brand loyal (to Pepsi) and wanted the new coffee brand to reflect their corporate commitment.
New source of revenue, caffeinated.
We were asked to create a brand for an office coffee service for a large soft drink distribution company.
A Pepsi distribution company asked us to investigate the opportunities of entering the office coffee service and demonstrate how it might look. This company is very brand loyal (to Pepsi) and wanted the new coffee brand to reflect their corporate commitment.
Wake up and smell this new brand.
We determined a successful, initial roll-out would start with an economical level product in order to compete with the most popular existing brands. We met with Green Mountain Coffee and Keurig to negotiate custom pricing for branded, single-serve products. We further determined the introduction of a premium product would be embraced after we reached our market share projections and brand awareness.
We created a highly visible brand using conventional media components along with the existing distribution structure. The client had existing, dedicated fleet vehicles so we wrapped them and used them as rolling billboards. Note we named the company SEPIA using all the same letters as PEPSI and even used a similar font as the famous cola logo.
Entering new markets is always an exciting challenge. Take note of your competitors Be fresh, be innovative. Drink some coffee and have fun. The most challenging but easily the coolest aspect of this project was playing scrable with the word Pepsi.
Wake up and smell this new brand.
We determined a successful, initial roll-out would start with an economical level product in order to compete with the most popular existing brands. We met with Green Mountain Coffee and Keurig to negotiate custom pricing for branded, single-serve products. We further determined the introduction of a premium product would be embraced after we reached our market share projections and brand awareness.
We created a highly visible brand using conventional media components along with the existing distribution structure. The client had existing, dedicated fleet vehicles so we wrapped them and used them as rolling billboards. Note we named the company SEPIA using all the same letters as PEPSI and even used a similar font as the famous cola logo.
Entering new markets is always an exciting challenge. Take note of your competitors Be fresh, be innovative. Drink some coffee and have fun. The most challenging but easily the coolest aspect of this project was playing scrable with the word Pepsi.
Translating chaos
Translating chaos into life saving solutions.
From viruses to hurricanes, Lockheed Martin, in partnership with the Centers for Disease Control, has amassed a humongous amount of catastrophe data.
The Center for Disease Control in Atlanta deals with a variety of disasters worldwide and has stockpiled a large repository of invaluable data. This data, organized and managed, helps cut disaster response time down considerably and derives solutions that work.
The CDC, together with Lockheed Martin, developed an entire suite of SaaS applications. They utilized a worldwide database that includes details from past tragedies like natural disasters to viral outbreaks. These applications can now be used by local, state and federal entities to both evaluate and make remedy recommendations by sourcing necessary items and personnel and coordinate logistics – down to shipping and booking airline tickets. They wanted us to help market it. Sounds pretty serious, huh?
Translating chaos into life saving solutions.
From viruses to hurricanes, Lockheed Martin, in partnership with the Centers for Disease Control, has amassed a humongous amount of catastrophe data.
The Center for Disease Control in Atlanta deals with a variety of disasters worldwide and has stockpiled a large repository of invaluable data. This data, organized and managed, helps cut disaster response time down considerably and derives solutions that work.
The CDC, together with Lockheed Martin, developed an entire suite of SaaS applications. They utilized a worldwide database that includes details from past tragedies like natural disasters to viral outbreaks. These applications can now be used by local, state and federal entities to both evaluate and make remedy recommendations by sourcing necessary items and personnel and coordinate logistics – down to shipping and booking airline tickets. They wanted us to help market it. Sounds pretty serious, huh?
We teamed up with Red Hyper out of Atlanta to create a polished, urgent and compelling name for the client’s SaaS products.
How do you explain a massive software solution to city governments?
The software suite Lockheed Martin and the CDC developed had adopted a name over time that read more like a paragraph than a title. Along with Scott Doucet of Red Hyper, we distilled what the applications actually do down to 3 things: ENGAGE, EVALUATE and EXECUTE – or e3. Simplification of the top level uses of the suite was the key to ensuring consumer understanding and adoption.
These people know their business, but when it came to marketing their product they reached out for an objective take. We named the application suite, created the logo and added a commercial look to the packaging and collateral. We also developed collateral for use in trade shows and other outreach programs.
How do you explain a massive software solution to city governments?
The software suite Lockheed Martin and the CDC developed had adopted a name over time that read more like a paragraph than a title. Along with Scott Doucet of Red Hyper, we distilled what the applications actually do down to 3 things: ENGAGE, EVALUATE and EXECUTE – or e3. Simplification of the top level uses of the suite was the key to ensuring consumer understanding and adoption.
These people know their business, but when it came to marketing their product they reached out for an objective take. We named the application suite, created the logo and added a commercial look to the packaging and collateral. We also developed collateral for use in trade shows and other outreach programs.
We produced presentation kits (including documentation packaging) for the client’s internal teams as well as outbound marketing.
Infratech for good
Infratech for good.
Envra is an infrastructure, finance and digital technology company focused on building equitable futures for all.Sometimes it’s difficult to hone your message and your brand when you do lots of things. As a company connected to multiple and often complex fields and industries, Envra needed to communicate as succinctly as possible what they do and why they were valuable. Are they an infrastructure company? Do they promote smart cities and therefore are a technology company? They raise funds for multiple building projects so are they an engineering firm? A fund? Envra is all of these things.
Infratech for good.
Envra is an infrastructure, finance and digital technology company focused on building equitable futures for all.
Sometimes it’s difficult to hone your message and your brand when you do lots of things. As a company connected to multiple and often complex fields and industries, Envra needed to communicate as succinctly as possible what they do and why they were valuable. Are they an infrastructure company? Do they promote smart cities and therefore are a technology company? They raise funds for multiple building projects so are they an engineering firm? A fund? Envra is all of these things.
We wanted an elegant name that paid homage to the client’s environmental stewardship.
When you wear lots of hats your message needs to be deliberate.
Brevity in messaging is especially important the more varied your business operations and avenues of revenue are. So we took Envra apart piece by piece. Through our Design Thinking process we determined their key services and ranked them in order. First and foremost, they are a fintech company focused on infrastructure. For their financial services the message is simple: We empower and accelerate through investments in companies and projects. But while finding funds is the largest part of what they do, we wanted to promote Envra not as a fintech company but an Infratech company – since this is truly where their passions lay. Infratech is a fairly new term that will become more and more used as the relationship between physical infrastructure projects and more sophisticated, cloud-based technology becomes more interconnected.
Since Envra’s ecosystem and many of their partners are more traditional engineering companies, we wanted to message them as a sophisticated startup with multiple experienced personnel on board but also include their progressive spirit and innovative direction. For instance, Envra is the first woman and minority led infrastructure fund – giving them access to opportunities and investments not accessible to every firm. These unique features and their brand and message sets them apart in a staid industry while still towing the line of institutional.
Envra is the intersection of infrastructure and technology with the belief that every new piece of infrastructure should incorporate technology.
When you wear lots of hats your message needs to be deliberate.
Brevity in messaging is especially important the more varied your business operations and avenues of revenue are. So we took Envra apart piece by piece. Through our Design Thinking process we determined their key services and ranked them in order. First and foremost, they are a fintech company focused on infrastructure. For their financial services the message is simple: We empower and accelerate through investments in companies and projects. But while finding funds is the largest part of what they do, we wanted to promote Envra not as a fintech company but an Infratech company – since this is truly where their passions lay. Infratech is a fairly new term that will become more and more used as the relationship between physical infrastructure projects and more sophisticated, cloud-based technology becomes more interconnected.
Since Envra’s ecosystem and many of their partners are more traditional engineering companies, we wanted to message them as a sophisticated startup with multiple experienced personnel on board but also include their progressive spirit and innovative direction. For instance, Envra is the first woman and minority led infrastructure fund – giving them access to opportunities and investments not accessible to every firm. These unique features and their brand and message sets them apart in a staid industry while still towing the line of institutional.
Envra is the intersection of infrastructure and technology with the belief that every new piece of infrastructure should incorporate technology.
In the world of infrastructure and engineering, Envra’s brand stands out as sleek and leading-edge.
Envra’s digital presence reflects their goal of creating a more equitable future through tech, infrastructure and finance.
Better surgery
Better life, not just better surgery.
Kleiner Device Labs is a medical device company that provides elegant and innovative solutions to make surgeries better.
There is currently a 35% acceptable failure rate for spinal surgery, causing patients to undergo repeat surgeries and often live with pain for the rest of their lives. Frustrated with this fact his entire career, Dr. Jeffrey Kleiner invented his own medical device that dramatically increases the effect of lumbar spinal fusions. He had a great product, patents and access to manufacturing but needed help getting to market.
Better life, not just better surgery.
Kleiner Device Labs is a medical device company that provides elegant and innovative solutions to make surgeries better.
There is currently a 35% acceptable failure rate for spinal surgery, causing patients to undergo repeat surgeries and often live with pain for the rest of their lives. Frustrated with this fact his entire career, Dr. Jeffrey Kleiner invented his own medical device that dramatically increases the effect of lumbar spinal fusions. He had a great product, patents and access to manufacturing but needed help getting to market.
Just because you build it does not mean they will come.
Despite performing over 400 surgeries with his own device, Dr. Kleiner was faced with unforeseen problems. From finding other surgeon advocates to insurance and formulary issues within hospitals, the doctor and his team could only do so much with their personnel and resources. We were brought in to be a fresh pair of eyes and identify the current and future holes that needed to be plugged, including access to funding, company vision, market identification and future acquisitions.
We sat down in a series of meetings with the client and his team, ranging from medical professionals to sales representatives, lawyers and financial. After familiarizing ourselves with the client’s current business, we brainstormed new directions and jumped into getting set up on a relaunching pad.
Our first step was to inspire the doctor and his team with a new name and identity for the company (we got lucky with this client, since Kleiner is a familiar name within the medical industry we were provided a head start on brand recognition). We then put together Kleiner Device Lab’s pitch deck to take with them on a series of investor conferences throughout the country. It was important that we looked at the company through two lenses: one from an investor, insurance and business perspective and one from the end-user (surgeons and clinicians).
Kleiner Device Labs is currently working on bringing more medical device products to market to fundamentally change the way surgeries are performed.
Just because you build it does not mean they will come.
Despite performing over 400 surgeries with his own device, Dr. Kleiner was faced with unforeseen problems. From finding other surgeon advocates to insurance and formulary issues within hospitals, the doctor and his team could only do so much with their personnel and resources. We were brought in to be a fresh pair of eyes and identify the current and future holes that needed to be plugged, including access to funding, company vision, market identification and future acquisitions.
We sat down in a series of meetings with the client and his team, ranging from medical professionals to sales representatives, lawyers and financial. After familiarizing ourselves with the client’s current business, we brainstormed new directions and jumped into getting set up on a relaunching pad.
Our first step was to inspire the doctor and his team with a new name and identity for the company (we got lucky with this client, since Kleiner is a familiar name within the medical industry we were provided a head start on brand recognition). We then put together Kleiner Device Lab’s pitch deck to take with them on a series of investor conferences throughout the country. It was important that we looked at the company through two lenses: one from an investor, insurance and business perspective and one from the end-user (surgeons and clinicians).
Kleiner Device Labs is currently working on bringing more medical device products to market to fundamentally change the way surgeries are performed.
Smart cities
Synchronizing mega players in the smart space.
Jacobs Solutions Inc. is an American international technical professional ser-vices firm. They provide engineering, technical, professional and construction services as well as scientific and specialty consulting.
The smart cities market is expected to register a CAGR of 13.9% over the fore-cast period and revenue is projected to increase from USD 457.18 Billion in 2021 to USD 1,427.84 Billion in 2030. Increased spending in emerging smart city solutions is expected to support revenue growth of the market.
Jacobs is a key leader in the space and incorporates many global and local partners, including second and third-tier cities. We were hired to name, brand and message their coalition and create multiple presentations for municipali-ty leaders and their constituents.
Synchronizing mega players in the smart space.
Jacobs Solutions Inc. is an American international technical professional services firm. They provide engineering, technical, professional and construction services as well as scientific and specialty consulting.
The smart cities market is expected to register a CAGR of 13.9% over the fore-cast period and revenue is projected to increase from USD 457.18 Billion in 2021 to USD 1,427.84 Billion in 2030. Increased spending in emerging smart city solutions is expected to support revenue growth of the market.
Jacobs is a key leader in the space and incorporates many global and local partners, including second and third-tier cities. We were hired to name, brand and message their coalition and create multiple presentations for municipali-ty leaders and their constituents.
The Jacobs partner group allows us to learn directly from the experts.
Jacobs has multiple partners for each of their capabilities. It is both intimidating and informative when we are able to exchange ideas amongst top engineering minds while working toward a unified goal. Massive web services and big data analytics are some service offerings we learned about and were able to incorporate in the programs we helped create.
The Jacobs partner group allows us to learn directly from the experts.
Jacobs has multiple partners for each of their capabilities. It is both intimidating and informative when we are able to exchange ideas amongst top engineering minds while working toward a unified goal. Massive web services and big data analytics are some service offerings we learned about and were able to incorporate in the programs we helped create.
Our design thinking process required a collaboration with the client that resulted in a beautiful, sophisticated name and logo that jumpstarted the entire brand.
We needed to simplify complex messaging and created presentations that not only explained things to less knowledgeable government constituents but also inspired them.
Harnessing hemp
Harnessing the power of hemp.
Botanex and Hempex offer integrated industrial hemp optimization including grow consultation, commercial extraction and scalable distillation.
We were approached by this budding extraction company to create a brand identity and distribution model for quick win revenue growth and investment interest. While not at all the same thing, the generalized cannabis industry had decades of headband wearing, jam band occultism cultural aesthetics we wanted to avoid. Our new brand was inspired by terraforming imagery and motifs with a plant-centric ethos: to heal, not to get high; clean and clinical, not heady. Human civilizations have always used and respected plants, as we do today. With the varied utility and championing of often outlawed plant-life, our brand wanted to reflect a respectful and high-end look for a modern era of hemp CBD in the market.
Along with a lifelong respect for the untapped utility of plants, this idea was also inspired by the seriously renewed subject of hemp production and extraction. The Botanex team quickly got to work on structuring a business model and inventing and building an industry-first extraction unit. With advances in technology along with government policy catching up to the times, the wide array of uses for plants like hemp have launched an entire cultural and innovation movement, a wave Botanex knew they had to get in front of.
Harnessing the power of hemp.
Botanex and Hempex offer integrated industrial hemp optimization including grow consultation, commercial extraction and scalable distillation.
We were approached by this budding extraction company to create a brand identity and distribution model for quick win revenue growth and investment interest. While not at all the same thing, the generalized cannabis industry had decades of headband wearing, jam band occultism cultural aesthetics we wanted to avoid. Our new brand was inspired by terraforming imagery and motifs with a plant-centric ethos: to heal, not to get high; clean and clinical, not heady. Human civilizations have always used and respected plants, as we do today. With the varied utility and championing of often outlawed plant-life, our brand wanted to reflect a respectful and high-end look for a modern era of hemp CBD in the market.
Along with a lifelong respect for the untapped utility of plants, this idea was also inspired by the seriously renewed subject of hemp production and extraction. The Botanex team quickly got to work on structuring a business model and inventing and building an industry-first extraction unit. With advances in technology along with government policy catching up to the times, the wide array of uses for plants like hemp have launched an entire cultural and innovation movement, a wave Botanex knew they had to get in front of.
Not first but different… and better.
On December 12, the United States Congress voted to pass the Agriculture Improvement Act of 2018, more commonly referred to as the Farm Bill. As well as including important policy extensions for certain areas in agricultural and nutritional policy for the next five years, the bill also confirms the legalization of hemp — the term given to cannabis containing less than 0.3% tetrahydrocannabinol (THC) — and provisions for its cultivation, transport and sale.
The regulatory doors have been opened and a flood of competition has begun to saturate the market. Companies have developed extraction devices that can be used for commercial scale hemp processes, taking the plant in its base form and turning it into crude which can then be sold for use in a seemingly endless array of products, from pharmaceuticals to raw materials for batteries. But where other companies want to extract as much hemp by-product as possible for wholesale use, Botanex seeks to become an innovator in Big Ag and Ag Technology, being THE precedent for education, new tech, finance and legal, pre and post-processing and market growth of not just hemp but plant extraction as a whole.
Connecting consumers with hemp.
Botanex seeks to integrate industrial plant extraction with smart technology, realizing the value of not just producing raw materials for multiple products but the connection between smart integration and sustainability, environmental benefits, people, communities and economies.
Not first but different… and better.
On December 12, the United States Congress voted to pass the Agriculture Improvement Act of 2018, more commonly referred to as the Farm Bill. As well as including important policy extensions for certain areas in agricultural and nutritional policy for the next five years, the bill also confirms the legalization of hemp — the term given to cannabis containing less than 0.3% tetrahydrocannabinol (THC) — and provisions for its cultivation, transport and sale.
The regulatory doors have been opened and a flood of competition has begun to saturate the market. Companies have developed extraction devices that can be used for commercial scale hemp processes, taking the plant in its base form and turning it into crude which can then be sold for use in a seemingly endless array of products, from pharmaceuticals to raw materials for batteries. But where other companies want to extract as much hemp by-product as possible for wholesale use, Botanex seeks to become an innovator in Big Ag and Ag Technology, being THE precedent for education, new tech, finance and legal, pre and post-processing and market growth of not just hemp but plant extraction as a whole.
Connecting consumers with hemp.
Botanex seeks to integrate industrial plant extraction with smart technology, realizing the value of not just producing raw materials for multiple products but the connection between smart integration and sustainability, environmental benefits, people, communities and economies.
Building trust
Smart solutions during a dark age.
The outbreak of the Covid 19 virus and subsequent government mandated lockdowns caused rampant panic and mistrust throughout the globe. Citizens mistrusted their governments and customers were trepidatious of the companies they patronized. We collaborated with folks from CBRE, Arrow Electronics, other independent engineering experts and smart tech companies to name, brand and message efforts to build trust within communities during an unprecedented time.
We helped present a roadmap of success with a comprehensive plan implemented by a multidisciplinary collaboration of industry thought leaders. Actionable deliverables, brief, coherent messaging and strong visuals were needed to articulate to people what companies promised to do in response to the novel virus and how they were going to keep their customers safe. We needed to speak to two categories: the people and the companies.
Smart solutions during a dark age.
The outbreak of the Covid 19 virus and subsequent government mandated lockdowns caused rampant panic and mistrust throughout the globe. Citizens mistrusted their governments and customers were trepidatious of the companies they patronized. We collaborated with folks from CBRE, Arrow Electronics, other independent engineering experts and smart tech companies to name, brand and message efforts to build trust within communities during an unprecedented time.
We helped present a roadmap of success with a comprehensive plan implemented by a multidisciplinary collaboration of industry thought leaders. Actionable deliverables, brief, coherent messaging and strong visuals were needed to articulate to people what companies promised to do in response to the novel virus and how they were going to keep their customers safe. We needed to speak to two categories: the people and the companies.
Losing trust is easy.
Building back confidence is our job. We created programs for both public and private facing entities that would succinctly communicate to customers and companies what to expect and procedurals that notified people exactly what companies were doing to keep them safe.
Losing trust is easy.
Building back confidence is our job. We created programs for both public and private facing entities that would succinctly communicate to customers and companies what to expect and procedurals that notified people exactly what companies were doing to keep them safe.
Public facing
SYMPTOM RECOGNITION. Smart device installations like infrared monitors and temperature sensors were built into entrances to predict illness in individuals and immediately alert them. INFORMATION TRANSPARENCY. In a public health crises, lack of privacy should not be the new norm. However, information such as whether you were recently in contact with someone who was diagnosed based on trackable location services helped inform people in real time so they could make a decision before, not after. CONTACT AVOIDANCE. Notifications on your devices of where an outbreak has happened so you can avoid those areas before even stepping out your door.
Public facing
SYMPTOM RECOGNITION. Smart device installations like infrared monitors and temperature sensors were built into entrances to predict illness in individuals and immediately alert them. INFORMATION TRANSPARENCY. In a public health crises, lack of privacy should not be the new norm. However, information such as whether you were recently in contact with someone who was diagnosed based on trackable location services helped inform people in real time so they could make a decision before, not after. CONTACT AVOIDANCE. Notifications on your devices of where an outbreak has happened so you can avoid those areas before even stepping out your door.
Internal facing
AIR QUALITY. Teams were deployed to score the quality of air and HVAC systems in pre-existing buildings and sophisticated sensors installed to send data constantly so measures can be taken to predict and assure quality of air indoors. SURFACE STERILIZATION. Drones, sanitation robots and other smart hardware that can detect and disinfect rooms and surfaces remotely. AIRBORNE AVOIDANCE. Since airborne transmission is by far the most common route for the spread of the virus, deescalating (or altogether avoiding) this type of spreading was one of our primary communication points to companies. How these companies reassured their customers was built on compliance to new measures and methods of ensuring sterilized interiors and transparent and instantaneous alerts to patrons.
Internal facing
AIR QUALITY. Teams were deployed to score the quality of air and HVAC systems in pre-existing buildings and sophisticated sensors installed to send data constantly so measures can be taken to predict and assure quality of air indoors. SURFACE STERILIZATION. Drones, sanitation robots and other smart hardware that can detect and disinfect rooms and surfaces remotely. AIRBORNE AVOIDANCE. Since airborne transmission is by far the most common route for the spread of the virus, deescalating (or altogether avoiding) this type of spreading was one of our primary communication points to companies. How these companies reassured their customers was built on compliance to new measures and methods of ensuring sterilized interiors and transparent and instantaneous alerts to patrons.
