Born for the future
Born for the future.
Aidium is known as a premiere CRM platform developer for the mortgage lending industry. The value they bring to their customers is predictable problem solving and task automation through fluid, intuitive software design. But while engineering SaaS tools is their calling, intelligent data is their divine inspiration. By harnessing disparate but powerful data, they’ve created aggregation tools to utilize this compiled information and make it profitable.
Born for the future.
Aidium is known as a premiere CRM platform developer for the mortgage lending industry. The value they bring to their customers is predictable problem solving and task automation through fluid, intuitive software design. But while engineering SaaS tools is their calling, intelligent data is their divine inspiration. By harnessing disparate but powerful data, they’ve created aggregation tools to utilize this compiled information and make it profitable.
We branded the client’s premium data arm as AI, or, Aidium Intelligence.
Think data. Empower people.
Along with renaming, rebranding and designing an entire brand ecosystem for Aidium’s primary business, we also dedicated resources to prop up their data play ambitions to really turn it into a real thing. An idea is one thing but when you can make it tangible for a client through a name, a logo, a visual identity and company ethos, that’s when magic can truly start happening. We created a sub-brand that focused solely on their data discipline and gave it a premium edge that complimented, yet differentiated, their SaaS platform.
Think data. Empower people.
Along with renaming, rebranding and designing an entire brand ecosystem for Aidium’s primary business, we also dedicated resources to prop up their data play ambitions to really turn it into a real thing. An idea is one thing but when you can make it tangible for a client through a name, a logo, a visual identity and company ethos, that’s when magic can truly start happening. We created a sub-brand that focused solely on their data discipline and gave it a premium edge that complimented, yet differentiated, their SaaS platform.
We took their lofty goals and made them manifest and tangible.
All your data in one place.
When data is everything everywhere all at once, real time in one place becomes empowerment. By creating top-level messaging and producing brand assets that succeed in capturing who you want to be and how you want to be perceived, your value is virtually limitless.
All your data in one place.
When data is everything everywhere all at once, real time in one place becomes empowerment. By creating top-level messaging and producing brand assets that succeed in capturing who you want to be and how you want to be perceived, your value is virtually limitless.
Human side of science
The human side of science.
Due to COVID-19 and the varied health, economic, governmental and societal threats the virus brought to the forefront, a tactical consortium was put together and we were tasked with messaging and branding programs to be used as a response to these seemingly overwhelming challenges. We streamlined marketing and procedural assets in order to create safe environments and mitigate risks to successfully implement a return to the workplace. No small feat, but with partnerships like CBRE’s global real estate reach and along with companies like Arrow Electronics, the world’s largest technology distributor and dominant supply chain influencer, a comprehensive and multidisciplinary plan was put together to gather industry thought leaders and present a roadmap to establish normalcy during an unprecedented time. This effort combines the human element with smart, technological solutions working together to form Human Scientific.
The human side of science.
Due to COVID-19 and the varied health, economic, governmental and societal threats the virus brought to the forefront, a tactical consortium was put together and we were tasked with messaging and branding programs to be used as a response to these seemingly overwhelming challenges. We streamlined marketing and procedural assets in order to create safe environments and mitigate risks to successfully implement a return to the workplace. No small feat, but with partnerships like CBRE’s global real estate reach and along with companies like Arrow Electronics, the world’s largest technology distributor and dominant supply chain influencer, a comprehensive and multidisciplinary plan was put together to gather industry thought leaders and present a roadmap to establish normalcy during an unprecedented time. This effort combines the human element with smart, technological solutions working together to form Human Scientific.
We create messaging to bring people back to normal.
While technical, this is for the people.
A scalable, phased approach to COVID-19 recovery was used to respond to the challenges it created to world of commercial real estate. A 360° approach was required to address everything from buildings, transportation and health procedures to the people who work for companies, tenants living under landlords and citizens thriving in their cities. In order to bring all these corporations and individual companies and professionals together, a thoughtful, well-organized message and program was created to spearhead efforts on both a global and local scale. Phases included field analysis and remediation with a focus on condition assessment, drawing and data review by licensed architects and engineers, the post-COVID “new normal” tailored to specific properties with strategies for health, safety and security as well as financially-sustainable solutions and Q/C and a data-driven future state that enabled asset management with eyes to the future, including access to a world-class supply chain and delivery as well as independent or customized white-labeled solutions that fit within existing interfaces.
While technical, this is for the people.
A scalable, phased approach to COVID-19 recovery was used to respond to the challenges it created to world of commercial real estate. A 360° approach was required to address everything from buildings, transportation and health procedures to the people who work for companies, tenants living under landlords and citizens thriving in their cities. In order to bring all these corporations and individual companies and professionals together, a thoughtful, well-organized message and program was created to spearhead efforts on both a global and local scale. Phases included field analysis and remediation with a focus on condition assessment, drawing and data review by licensed architects and engineers, the post-COVID “new normal” tailored to specific properties with strategies for health, safety and security as well as financially-sustainable solutions and Q/C and a data-driven future state that enabled asset management with eyes to the future, including access to a world-class supply chain and delivery as well as independent or customized white-labeled solutions that fit within existing interfaces.
Building programs for health and safety during a pandemic.
Thrive on!
Thrive on!
Innovation Pavilion is an entrepreneurial ecosystem complete with a coworking space.
Most successful incubators, accelerators and coworking spaces are located within big city hubs. Although Centennial Colorado has been ranked as the number one most connected city in the United States it is still definitely suburbia.
Innovation Pavilion has a long-term plan to recreate its Centennial ecosystem in ring cities around metro hubs throughout the country. We were hired to structure their programs into replicable entities and visually identify its many service offerings. The audience includes young startups, corporates seeking satellite collaboration, public-private partnerships and institutional investors.
Thrive on!
Innovation Pavilion is an entrepreneurial ecosystem complete with a coworking space.
Most successful incubators, accelerators and coworking spaces are located within big city hubs. Although Centennial Colorado has been ranked as the number one most connected city in the United States it is still definitely suburbia.
Innovation Pavilion has a long-term plan to recreate its Centennial ecosystem in ring cities around metro hubs throughout the country. We were hired to structure their programs into replicable entities and visually identify its many service offerings. The audience includes young startups, corporates seeking satellite collaboration, public-private partnerships and institutional investors.
The icon we designed represents a simplified Rubik’s cube.
This has to scream innovation and be even cooler than downtown.
Our job was to identify and simplify the complexity that had evolved over several years. Starting with an immersive understanding of the breadth of capabilities and contacts, we identified how these assets played with each other and, more importantly, which ones didn’t. We then created a tangible mind map and explained how each program fed the other.
With so many different components and the nature of complexity we shortened the name to IP (homage to the acronym for Intellectual Property) and used a simplified version of a Rubik’s cube as the new official logo. Using high chroma coloring we chose 3 main hues representing male, female and neutral personalities. Our next task was to inspire IP, its partners and coworking tenants with a cool, quirky and completely revitalized interior complete with new mixed-use suites, meeting and presentation rooms and café.
In all we created separate entities for access to funding, workforce training, tech communities and an entire array of real estate components which all reflected the corporate brand.
Innovation Pavilion is your place to innovate.
This has to scream innovation and be even cooler than downtown.
Our job was to identify and simplify the complexity that had evolved over several years. Starting with an immersive understanding of the breadth of capabilities and contacts, we identified how these assets played with each other and, more importantly, which ones didn’t. We then created a tangible mind map and explained how each program fed the other.
With so many different components and the nature of complexity we shortened the name to IP (homage to the acronym for Intellectual Property) and used a simplified version of a Rubik’s cube as the new official logo. Using high chroma coloring we chose 3 main hues representing male, female and neutral personalities. Our next task was to inspire IP, its partners and coworking tenants with a cool, quirky and completely revitalized interior complete with new mixed-use suites, meeting and presentation rooms and café.
In all we created separate entities for access to funding, workforce training, tech communities and an entire array of real estate components which all reflected the corporate brand.
Innovation Pavilion is your place to innovate.
IP has multiple streams of revenue and market personalizes so the challenge was to create brand cohesion throughout their varied style guides.
Since we were competing with hipper, urban areas, for IP’s interior design we went with bright colors, idiosyncratic wall murals and funky furniture.
