Better life, not just better surgery.
Kleiner Device Labs is a medical device company that provides elegant and innovative solutions to make surgeries better. There is currently a 35% acceptable failure rate for spinal surgery, causing patients to undergo repeat surgeries and often live with pain for the rest of their lives. Frustrated with this fact his entire career, Dr. Jeffrey Kleiner invented his own medical device that dramatically increases the effect of lumbar spinal fusions. He had a great product, patents and access to manufacturing but needed help getting to market.
Better life, not just better surgery.
Kleiner Device Labs is a medical device company that provides elegant and innovative solutions to make surgeries better. There is currently a 35% acceptable failure rate for spinal surgery, causing patients to undergo repeat surgeries and often live with pain for the rest of their lives. Frustrated with this fact his entire career, Dr. Jeffrey Kleiner invented his own medical device that dramatically increases the effect of lumbar spinal fusions. He had a great product, patents and access to manufacturing but needed help getting to market.
Just because you build it does not mean they will come.
Despite performing over 400 surgeries with his own device, Dr. Kleiner was faced with unforeseen problems. From finding other surgeon advocates to insurance and formulary issues within hospitals, the doctor and his team could only do so much with their personnel and resources. We were brought in to be a fresh pair of eyes and identify the current and future holes that needed to be plugged, including access to funding, company vision, market identification and future acquisitions. We sat down in a series of meetings with the client and his team, ranging from medical professionals to sales representatives, lawyers and financial. After familiarizing ourselves with the client’s current business, we brainstormed new directions and jumped into getting set up on a relaunching pad. Our first step was to inspire the doctor and his team with a new name and identity for the company (we got lucky with this client, since Kleiner is a familiar name within the medical industry we were provided a head start on brand recognition). We then put together Kleiner Device Lab’s pitch deck to take with them on a series of investor conferences throughout the country. It was important that we looked at the company through two lenses: one from an investor, insurance and business perspective and one from the end-user (surgeons and clinicians). Kleiner Device Labs is currently working on bringing more medical device products to market to fundamentally change the way surgeries are performed.
Just because you build it does not mean they will come.
Despite performing over 400 surgeries with his own device, Dr. Kleiner was faced with unforeseen problems. From finding other surgeon advocates to insurance and formulary issues within hospitals, the doctor and his team could only do so much with their personnel and resources. We were brought in to be a fresh pair of eyes and identify the current and future holes that needed to be plugged, including access to funding, company vision, market identification and future acquisitions. We sat down in a series of meetings with the client and his team, ranging from medical professionals to sales representatives, lawyers and financial. After familiarizing ourselves with the client’s current business, we brainstormed new directions and jumped into getting set up on a relaunching pad. Our first step was to inspire the doctor and his team with a new name and identity for the company (we got lucky with this client, since Kleiner is a familiar name within the medical industry we were provided a head start on brand recognition). We then put together Kleiner Device Lab’s pitch deck to take with them on a series of investor conferences throughout the country. It was important that we looked at the company through two lenses: one from an investor, insurance and business perspective and one from the end-user (surgeons and clinicians). Kleiner Device Labs is currently working on bringing more medical device products to market to fundamentally change the way surgeries are performed.
