Go where others haven’t
Go where others haven’t.
American Fable is an immersive libations venue concept that seeks to transport intrepid drinkers to a booze-fueled realm of magic and immersion.
People are looking for a more rewarding experience when they go out. After the pandemic and now inflation, people really want to have a nice cocktail but they want an elevated experience for their money. The American Fable experience is an immersive beer, wine and spirits conglomerate that borderlines a magic show but is very much a bar – just a bar you’ve never seen before. One of the goals of American Fable is to create multiple themed venues within a single metro area with centralized management and product production to create high-profit margin vehicles for their beer and cocktails. Whether it’s a joint venture, design build project or outright ownership, the common thread in any American Fable venue is the theme, which is unique to each environment but all share a turn-of-the-century vibe and magical, folkloric and often literary atmosphere.
Go where others haven’t.
American Fable is an immersive libations venue concept that seeks to transport intrepid drinkers to a booze-fueled realm of magic and immersion.
People are looking for a more rewarding experience when they go out. After the pandemic and now inflation, people really want to have a nice cocktail but they want an elevated experience for their money. The American Fable experience is an immersive beer, wine and spirits conglomerate that borderlines a magic show but is very much a bar – just a bar you’ve never seen before. One of the goals of American Fable is to create multiple themed venues within a single metro area with centralized management and product production to create high-profit margin vehicles for their beer and cocktails. Whether it’s a joint venture, design build project or outright ownership, the common thread in any American Fable venue is the theme, which is unique to each environment but all share a turn-of-the-century vibe and magical, folkloric and often literary atmosphere.
Through the proverbial looking glass.
American Fable intends to reset what it means to go out by reimagining the traditional bar and restaurant into created, multi-sensory social venues, building a highly valued brand of products and scaling a profitably sustainable portfolio of properties by promoting and selling self-branded (as well as guest) beer, liquor, wine and merchandise.
American Fable venues are designed to be destination spots, drawing crowds from all over and creating value for the surrounding community. While the company-owned storefronts are planned at around 4,500 sq ft, most concepts can be scaled to any size, making them ideal for existing real estate holding looking for a premium tenant. The turnkey bar/restaurant solutions are prime for partnerships such as mixed-used developers, boutique hotels, existing and proposed restaurant and bars and commercial realtors.
Through the proverbial looking glass.
American Fable intends to reset what it means to go out by reimagining the traditional bar and restaurant into created, multi-sensory social venues, building a highly valued brand of products and scaling a profitably sustainable portfolio of properties by promoting and selling self-branded (as well as guest) beer, liquor, wine and merchandise.
American Fable venues are designed to be destination spots, drawing crowds from all over and creating value for the surrounding community. While the company-owned storefronts are planned at around 4,500 sq ft, most concepts can be scaled to any size, making them ideal for existing real estate holding looking for a premium tenant. The turnkey bar/restaurant solutions are prime for partnerships such as mixed-used developers, boutique hotels, existing and proposed restaurant and bars and commercial realtors.
The immersive experience relies heavily on original, surrealistic art and interior features with a rich backstory steeped in deep magic.
Curation is key. From menus to music and sights and smells, all venues share a connecting heredity but are wholly unique experiences; meaning they can coexist in proximity.
Bars and lounges within the American Fable are worlds of colorful characters and characterful brew. They are magical lands of zythophilic heroes, amber-hued deities, malty rogues and hop-powered dirigibles, where anything imaginable can be experienced within its doors — and through the glass of a pint.
So, thirsty traveler, if what you seek is a goblet of vinous sour, a shaker of biscuity ale or a mug of luscious gold, sojourn hither. For within these walls are places of inexplicable adventure and wild sensations of flavor, where we are all in pursuit of the fantastic.
The great Steinbeck penned it well…
There are places in this world where fable, myth, preconception, love, longing or prejudice step in and so distort a cool, clear appraisal that a kind of high colored magical confusion takes permanent hold…
The bee’s knees
Extraordinarily powerful. Utterly intuitive.
This SaaS company from Boulder knew they had a great product. But they wanted to graduate beyond a multi-million dollar software company… they wanted to become a billion dollar software company. We were brought in to create an incrementally scalable, world-class brand with eyes set to the future.
Extraordinarily powerful. Utterly intuitive.
This SaaS company from Boulder knew they had a great product. But they wanted to graduate beyond a multi-million dollar software company… they wanted to become a billion dollar software company. We were brought in to create an incrementally scalable, world-class brand with eyes set to the future.
We deconstructed their old name to give them a contemporary brand for the future of their company. Daily = Diem or Dium so Daily AI became AI Daily… or Aidium.
Big rebrand for big fundraise.
We were hired to rename, rebrand and illustrate what Aidium (formerly Daily AI) had quickly grown into. We also positioned them for a successful series A round of funding. To align the brand with the new mission, we started by putting them through our design thinking process to get to the core of who they were as people, creating a visual identity that coincided with their cultural and strategic brand direction. From our process we were able to initiate phase one, which was to inspire them with a whole new name, logo, website and brand identity that made them want to come to the office every workday – and stay late.
Big rebrand for big fundraise.
We were hired to rename, rebrand and illustrate what Aidium (formerly Daily AI) had quickly grown into. We also positioned them for a successful series A round of funding. To align the brand with the new mission, we started by putting them through our design thinking process to get to the core of who they were as people, creating a visual identity that coincided with their cultural and strategic brand direction. From our process we were able to initiate phase one, which was to inspire them with a whole new name, logo, website and brand identity that made them want to come to the office every workday – and stay late.
Beyond a sellable brand for investors and consumers, the client tasked us with enlivening their employees with inspirational office interiors.
The product is great. They just need to look the part.
Aidium asks one simple question: Why are CRMs in their space so complicated to use? The dominant competitors design on overly complex code, aren’t user-friendly and upcharge to integrate other tools they know their customers need to do their day-to-day tasks. Like most great products, Aidium set out to create simplicity; a powerful, elegant customer relationship management platform their clients could use to grow their businesses without having to deal with disparate and often redundant SaaS tools.
Founded by developers, adopted by high revenue performers and designed to be used by anyone, Aidium builds CRM software solutions for the mortgage lending industry. Believing the digitization revolution is their calling, their goal is to automate laborious tasks and simplify processes in order to improve work-life balance. Their mission is to perpetually evolve the digital experience by offering features to their customers before they even know they are needed.
The product is great. They just need to look the part.
Aidium asks one simple question: Why are CRMs in their space so complicated to use? The dominant competitors design on overly complex code, aren’t user-friendly and upcharge to integrate other tools they know their customers need to do their day-to-day tasks. Like most great products, Aidium set out to create simplicity; a powerful, elegant customer relationship management platform their clients could use to grow their businesses without having to deal with disparate and often redundant SaaS tools.
Founded by developers, adopted by high revenue performers and designed to be used by anyone, Aidium builds CRM software solutions for the mortgage lending industry. Believing the digitization revolution is their calling, their goal is to automate laborious tasks and simplify processes in order to improve work-life balance. Their mission is to perpetually evolve the digital experience by offering features to their customers before they even know they are needed.
In an industry rife with technical jargon, our messaging illustrates outcomes rather than features, allowing them to dream big.
As a SaaS company, their digital presence needed to be as beautiful and intuitive as their software products.
They became the belle of the ball with their new brand at industry trade shows and conferences.
