Kid’s health – gamified!
Kid’s health – gamified!
Playpal is a startup gaming and rewards company whose mission is to revolutionize children’s health through gaming.
Today, childhood obesity is a global epidemic and is considered one of the greatest public health challenges of the 21st century. For parents, the number one health concern they have for their kids is obesity and poor health. Children are now spending the majority of their free time with activities that are sedentary and are compounding this lifestyle with unhealthy diets.
A group of entrepreneurs and game developers wanted to fight against childhood obesity. With mobile augmented reality being the future of gaming (take a look at the impact of games like Pokemon GO) they built their first game for kids that requires the player to jog, skip and jump outside while also learning about good nutrition. But where do you go from there?
Kid’s health – gamified!
Playpal is a startup gaming and rewards company whose mission is to revolutionize children’s health through gaming.
Today, childhood obesity is a global epidemic and is considered one of the greatest public health challenges of the 21st century. For parents, the number one health concern they have for their kids is obesity and poor health. Children are now spending the majority of their free time with activities that are sedentary and are compounding this lifestyle with unhealthy diets.
A group of entrepreneurs and game developers wanted to fight against childhood obesity. With mobile augmented reality being the future of gaming (take a look at the impact of games like Pokemon GO) they built their first game for kids that requires the player to jog, skip and jump outside while also learning about good nutrition. But where do you go from there?
A name that elicits activity and commerce exchange simultaneously.
How do we get little Jimmy off the couch?
Before we came on, our client only had a game. This would not be enough on its own to tackle the monumental challenge before them. We needed to determine what was going to best help them achieve their mission, which was not to be just a gaming company but a health company. By partnering with restaurants and retail companies we were able to incentivize players by offering real-life rewards for achievements earned in-game. This led to us naming the company Playpal, which serves as the rewards platform that mobile games integrate with and members can track their activity and rewards status.
How do we get little Jimmy off the couch?
Before we came on, our client only had a game. This would not be enough on its own to tackle the monumental challenge before them. We needed to determine what was going to best help them achieve their mission, which was not to be just a gaming company but a health company. By partnering with restaurants and retail companies we were able to incentivize players by offering real-life rewards for achievements earned in-game. This led to us naming the company Playpal, which serves as the rewards platform that mobile games integrate with and members can track their activity and rewards status.
Put down the paddles for a minute and pick up a ball.
Casual activewear cool enough for school.
We don’t want you to stop playing games.
Games are exceptionally successful with crowdfunding sites, so we determined to launch a crowdfunding campaign for Playpal to raise money and spread the word. We conducted market research to get the most out our campaign and scripted, story boarded, casted and directed a promotional video for the crowdfund. Combining professional, educational aspects for parental use and light-hearted, whimsy for children, we took a startup for kid’s gaming and made a health and wellness platform to make healthy living fun.
We don’t want you to stop playing games.
Games are exceptionally successful with crowdfunding sites, so we determined to launch a crowdfunding campaign for Playpal to raise money and spread the word. We conducted market research to get the most out our campaign and scripted, story boarded, casted and directed a promotional video for the crowdfund. Combining professional, educational aspects for parental use and light-hearted, whimsy for children, we took a startup for kid’s gaming and made a health and wellness platform to make healthy living fun.
Beer personified
They are eating themselves.
Gone are the days of installing a few fermenters in a warehouse and opening the garage doors to a pouring of enthusiastic zythophiles. The independent brewery scene has become overwhelmingly saturated in recent years — in Denver especially. Even before the pandemic, the year 2017 had the most brewery closings in over a decade. But of course add the COVID-19 shutdowns into the mix and it was really like being kicked while you’re down.
More folks are moving to the city and its surrounding suburbs, many from states that have little to no craft brewery culture. While the product is and will always be the center of the industry, more and more people want first-rate service, varied beverage offerings and a cool place to hangout with friends and family.
They are eating themselves.
Gone are the days of installing a few fermenters in a warehouse and opening the garage doors to a pouring of enthusiastic zythophiles. The independent brewery scene has become overwhelmingly saturated in recent years — in Denver especially. Even before the pandemic, the year 2017 had the most brewery closings in over a decade. But of course add the COVID-19 shutdowns into the mix and it was really like being kicked while you’re down.
More folks are moving to the city and its surrounding suburbs, many from states that have little to no craft brewery culture. While the product is and will always be the center of the industry, more and more people want first-rate service, varied beverage offerings and a cool place to hangout with friends and family.
The art of drinking and differentiation in an overly saturated market.
For years, Grist Brewing Company noticed a dip in overall revenue, until it became apparent they could not remain in business unless something was done fast. While they originally thought they had a product quality problem, in reality what they needed was a solution in vibe.
There has been a disconnect between the culture of independent microbreweries and the expected experience of the restaurant service industry. Grist is taking the best of both worlds and mixing it up. The brewery and its taprooms have recruited top-notch service personnel to work side-by-side with the “beer geeks” that embody the true culture of craft beer. Operations have been aligned, products and systems updated and new avenues being pursued, including food, revamped interior, programming, entertainment… and brand.
The art of drinking and differentiation in an overly saturated market.
For years, Grist Brewing Company noticed a dip in overall revenue, until it became apparent they could not remain in business unless something was done fast. While they originally thought they had a product quality problem, in reality what they needed was a solution in vibe.
There has been a disconnect between the culture of independent microbreweries and the expected experience of the restaurant service industry. Grist is taking the best of both worlds and mixing it up. The brewery and its taprooms have recruited top-notch service personnel to work side-by-side with the “beer geeks” that embody the true culture of craft beer. Operations have been aligned, products and systems updated and new avenues being pursued, including food, revamped interior, programming, entertainment… and brand.
We formed an in-house retail outlet for custom merchandise which created a new source of revenue and took the brand out in the world.
You don’t have to hangout with the cool kids to be a cool kid.
With revamped products, service and locations, Grist didn’t want to stop at being a cool spot to get a craft beer or delicious cocktail in the suburbs. The brand direction was given the most attention in order to stand out on a national stage and have room to grow to a franchise-level company. While not located in the most densely populated areas with the most varied (mainly younger) demographics, we helped Grist prove you don’t need to be located in the hip neighborhoods to get folks to check you out. Grist’s unique brand, company narrative, culture and destination locations have allowed them to serve a more diverse audience usually only accessed by the “hippest” of establishments.
You don’t have to hangout with the cool kids to be a cool kid.
With revamped products, service and locations, Grist didn’t want to stop at being a cool spot to get a craft beer or delicious cocktail in the suburbs. The brand direction was given the most attention in order to stand out on a national stage and have room to grow to a franchise-level company. While not located in the most densely populated areas with the most varied (mainly younger) demographics, we helped Grist prove you don’t need to be located in the hip neighborhoods to get folks to check you out. Grist’s unique brand, company narrative, culture and destination locations have allowed them to serve a more diverse audience usually only accessed by the “hippest” of establishments.
From packaging and interiors to social media programs, compelling content and imaginative visuals told their company story that complimented the beer.
Love the haters
Take a vile of Botox and call me in the morning.
The aesthetic face and body business is booming, but how do you choose the right practice? Maybe you should ask your doctor.
FACE by MD is a facial and body rejuvenation center founded by people actually in the medical field. This aesthetic startup needed a comprehensive solution, including everything from practice feasibility to logo development, digital components, media ads and interior design. With the availability of inexpensive laser devices there is no shortage of facial aesthetic solutions. Like most healthcare, however, the level of service relies on the expertise of the individuals performing it. We were asked to differentiate this new practice which prides itself on all procedures being performed by a Doctor of Medicine.
Take a vile of Botox and call me in the morning.
The aesthetic face and body business is booming, but how do you choose the right practice? Maybe you should ask your doctor.
FACE by MD is a facial and body rejuvenation center founded by people actually in the medical field. This aesthetic startup needed a comprehensive solution, including everything from practice feasibility to logo development, digital components, media ads and interior design. With the availability of inexpensive laser devices there is no shortage of facial aesthetic solutions. Like most healthcare, however, the level of service relies on the expertise of the individuals performing it. We were asked to differentiate this new practice which prides itself on all procedures being performed by a Doctor of Medicine.
Blending beauty spa and plastic surgery environments was a key aspect for customers.
We wanted to blur the line between clinical and retail environments.
Our research revealed two very different perceptions of aesthetic procedure practices: plastic surgery practices were viewed in a similar way as hospitals and nonsurgical practices were viewed in a similar manner as spas or salons. We studied the existing market and determined we could create a new category for the practice. We wanted to position a nonsurgical facial and body aesthetic practice between a full-service surgical practice and a spa-type service. Many practitioners in nonsurgical practices are not medical doctors so we integrated the fact that all procedures would be performed by a medical doctor by naming the entity FACE by MD.
The juxtaposition of medical qualification and professionalism and the contemporary boutique environment has allowed FACE by MD to stand out in the crowd of beauty practices.
We wanted to blur the line between clinical and retail environments.
Our research revealed two very different perceptions of aesthetic procedure practices: plastic surgery practices were viewed in a similar way as hospitals and nonsurgical practices were viewed in a similar manner as spas or salons. We studied the existing market and determined we could create a new category for the practice. We wanted to position a nonsurgical facial and body aesthetic practice between a full-service surgical practice and a spa-type service. Many practitioners in nonsurgical practices are not medical doctors so we integrated the fact that all procedures would be performed by a medical doctor by naming the entity FACE by MD.
The juxtaposition of medical qualification and professionalism and the contemporary boutique environment has allowed FACE by MD to stand out in the crowd of beauty practices.
We created a series of ads for print, digital and social applications.
Outdoor ad campaigns proved exceptionally effective for our rejuvenation and cosmetics client.
We used the client’s cool-colored, professional yet comforting interior design as a baseline for their digital ecosystem.
