Infratech for good.
Envra is an infrastructure, finance and digital technology company focused on building equitable futures for all.Sometimes it’s difficult to hone your message and your brand when you do lots of things. As a company connected to multiple and often complex fields and industries, Envra needed to communicate as succinctly as possible what they do and why they were valuable. Are they an infrastructure company? Do they promote smart cities and therefore are a technology company? They raise funds for multiple building projects so are they an engineering firm? A fund? Envra is all of these things.
Infratech for good.
Envra is an infrastructure, finance and digital technology company focused on building equitable futures for all. Sometimes it’s difficult to hone your message and your brand when you do lots of things. As a company connected to multiple and often complex fields and industries, Envra needed to communicate as succinctly as possible what they do and why they were valuable. Are they an infrastructure company? Do they promote smart cities and therefore are a technology company? They raise funds for multiple building projects so are they an engineering firm? A fund? Envra is all of these things.
We wanted an elegant name that paid homage to the client’s environmental stewardship.
When you wear lots of hats your message needs to be deliberate.
Brevity in messaging is especially important the more varied your business operations and avenues of revenue are. So we took Envra apart piece by piece. Through our Design Thinking process we determined their key services and ranked them in order. First and foremost, they are a fintech company focused on infrastructure. For their financial services the message is simple: We empower and accelerate through investments in companies and projects. But while finding funds is the largest part of what they do, we wanted to promote Envra not as a fintech company but an Infratech company – since this is truly where their passions lay. Infratech is a fairly new term that will become more and more used as the relationship between physical infrastructure projects and more sophisticated, cloud-based technology becomes more interconnected. Since Envra’s ecosystem and many of their partners are more traditional engineering companies, we wanted to message them as a sophisticated startup with multiple experienced personnel on board but also include their progressive spirit and innovative direction. For instance, Envra is the first woman and minority led infrastructure fund – giving them access to opportunities and investments not accessible to every firm. These unique features and their brand and message sets them apart in a staid industry while still towing the line of institutional. Envra is the intersection of infrastructure and technology with the belief that every new piece of infrastructure should incorporate technology.
When you wear lots of hats your message needs to be deliberate.
Brevity in messaging is especially important the more varied your business operations and avenues of revenue are. So we took Envra apart piece by piece. Through our Design Thinking process we determined their key services and ranked them in order. First and foremost, they are a fintech company focused on infrastructure. For their financial services the message is simple: We empower and accelerate through investments in companies and projects. But while finding funds is the largest part of what they do, we wanted to promote Envra not as a fintech company but an Infratech company – since this is truly where their passions lay. Infratech is a fairly new term that will become more and more used as the relationship between physical infrastructure projects and more sophisticated, cloud-based technology becomes more interconnected. Since Envra’s ecosystem and many of their partners are more traditional engineering companies, we wanted to message them as a sophisticated startup with multiple experienced personnel on board but also include their progressive spirit and innovative direction. For instance, Envra is the first woman and minority led infrastructure fund – giving them access to opportunities and investments not accessible to every firm. These unique features and their brand and message sets them apart in a staid industry while still towing the line of institutional. Envra is the intersection of infrastructure and technology with the belief that every new piece of infrastructure should incorporate technology.
In the world of infrastructure and engineering, Envra’s brand stands out as sleek and leading-edge.
Envra’s digital presence reflects their goal of creating a more equitable future through tech, infrastructure and finance.
