Extraordinarily powerful. Utterly intuitive.
This SaaS company from Boulder knew they had a great product. But they wanted to graduate beyond a multi-million dollar software company… they wanted to become a billion dollar software company. We were brought in to create an incrementally scalable, world-class brand with eyes set to the future.
Extraordinarily powerful. Utterly intuitive.
This SaaS company from Boulder knew they had a great product. But they wanted to graduate beyond a multi-million dollar software company… they wanted to become a billion dollar software company. We were brought in to create an incrementally scalable, world-class brand with eyes set to the future.
We deconstructed their old name to give them a contemporary brand for the future of their company. Daily = Diem or Dium so Daily AI became AI Daily… or Aidium.
Big rebrand for big fundraise.
We were hired to rename, rebrand and illustrate what Aidium (formerly Daily AI) had quickly grown into. We also positioned them for a successful series A round of funding. To align the brand with the new mission, we started by putting them through our design thinking process to get to the core of who they were as people, creating a visual identity that coincided with their cultural and strategic brand direction. From our process we were able to initiate phase one, which was to inspire them with a whole new name, logo, website and brand identity that made them want to come to the office every workday – and stay late.
Big rebrand for big fundraise.
We were hired to rename, rebrand and illustrate what Aidium (formerly Daily AI) had quickly grown into. We also positioned them for a successful series A round of funding. To align the brand with the new mission, we started by putting them through our design thinking process to get to the core of who they were as people, creating a visual identity that coincided with their cultural and strategic brand direction. From our process we were able to initiate phase one, which was to inspire them with a whole new name, logo, website and brand identity that made them want to come to the office every workday – and stay late.
Beyond a sellable brand for investors and consumers, the client tasked us with enlivening their employees with inspirational office interiors.
The product is great. They just need to look the part.
Aidium asks one simple question: Why are CRMs in their space so complicated to use? The dominant competitors design on overly complex code, aren’t user-friendly and upcharge to integrate other tools they know their customers need to do their day-to-day tasks. Like most great products, Aidium set out to create simplicity; a powerful, elegant customer relationship management platform their clients could use to grow their businesses without having to deal with disparate and often redundant SaaS tools. Founded by developers, adopted by high revenue performers and designed to be used by anyone, Aidium builds CRM software solutions for the mortgage lending industry. Believing the digitization revolution is their calling, their goal is to automate laborious tasks and simplify processes in order to improve work-life balance. Their mission is to perpetually evolve the digital experience by offering features to their customers before they even know they are needed.
The product is great. They just need to look the part.
Aidium asks one simple question: Why are CRMs in their space so complicated to use? The dominant competitors design on overly complex code, aren’t user-friendly and upcharge to integrate other tools they know their customers need to do their day-to-day tasks. Like most great products, Aidium set out to create simplicity; a powerful, elegant customer relationship management platform their clients could use to grow their businesses without having to deal with disparate and often redundant SaaS tools. Founded by developers, adopted by high revenue performers and designed to be used by anyone, Aidium builds CRM software solutions for the mortgage lending industry. Believing the digitization revolution is their calling, their goal is to automate laborious tasks and simplify processes in order to improve work-life balance. Their mission is to perpetually evolve the digital experience by offering features to their customers before they even know they are needed.
In an industry rife with technical jargon, our messaging illustrates outcomes rather than features, allowing them to dream big.
As a SaaS company, their digital presence needed to be as beautiful and intuitive as their software products.
They became the belle of the ball with their new brand at industry trade shows and conferences.
