
Born for the future.
Aidium is known as a premiere CRM platform developer for the mortgage lending industry. The value they bring to their customers is predictable problem solving and task automation through fluid, intuitive software design. But while engineering SaaS tools is their calling, intelligent data is their divine inspiration. By harnessing disparate but powerful data, they’ve created aggregation tools to utilize this compiled information and make it profitable.
Born for the future.
Aidium is known as a premiere CRM platform developer for the mortgage lending industry. The value they bring to their customers is predictable problem solving and task automation through fluid, intuitive software design. But while engineering SaaS tools is their calling, intelligent data is their divine inspiration. By harnessing disparate but powerful data, they’ve created aggregation tools to utilize this compiled information and make it profitable.
We branded the client’s premium data arm as AI, or, Aidium Intelligence.

Think data. Empower people.
Along with renaming, rebranding and designing an entire brand ecosystem for Aidium’s primary business, we also dedicated resources to prop up their data play ambitions to really turn it into a real thing. An idea is one thing but when you can make it tangible for a client through a name, a logo, a visual identity and company ethos, that’s when magic can truly start happening. We created a sub-brand that focused solely on their data discipline and gave it a premium edge that complimented, yet differentiated, their SaaS platform.
Think data. Empower people.
Along with renaming, rebranding and designing an entire brand ecosystem for Aidium’s primary business, we also dedicated resources to prop up their data play ambitions to really turn it into a real thing. An idea is one thing but when you can make it tangible for a client through a name, a logo, a visual identity and company ethos, that’s when magic can truly start happening. We created a sub-brand that focused solely on their data discipline and gave it a premium edge that complimented, yet differentiated, their SaaS platform.

We took their lofty goals and made them manifest and tangible.
All your data in one place.
When data is everything everywhere all at once, real time in one place becomes empowerment. By creating top-level messaging and producing brand assets that succeed in capturing who you want to be and how you want to be perceived, your value is virtually limitless.
All your data in one place.
When data is everything everywhere all at once, real time in one place becomes empowerment. By creating top-level messaging and producing brand assets that succeed in capturing who you want to be and how you want to be perceived, your value is virtually limitless.

