Thrive on!
Innovation Pavilion is an entrepreneurial ecosystem complete with a coworking space. Most successful incubators, accelerators and coworking spaces are located within big city hubs. Although Centennial Colorado has been ranked as the number one most connected city in the United States it is still definitely suburbia. Innovation Pavilion has a long-term plan to recreate its Centennial ecosystem in ring cities around metro hubs throughout the country. We were hired to structure their programs into replicable entities and visually identify its many service offerings. The audience includes young startups, corporates seeking satellite collaboration, public-private partnerships and institutional investors.
Thrive on!
Innovation Pavilion is an entrepreneurial ecosystem complete with a coworking space. Most successful incubators, accelerators and coworking spaces are located within big city hubs. Although Centennial Colorado has been ranked as the number one most connected city in the United States it is still definitely suburbia. Innovation Pavilion has a long-term plan to recreate its Centennial ecosystem in ring cities around metro hubs throughout the country. We were hired to structure their programs into replicable entities and visually identify its many service offerings. The audience includes young startups, corporates seeking satellite collaboration, public-private partnerships and institutional investors.
The icon we designed represents a simplified Rubik’s cube.
This has to scream innovation and be even cooler than downtown.
Our job was to identify and simplify the complexity that had evolved over several years. Starting with an immersive understanding of the breadth of capabilities and contacts, we identified how these assets played with each other and, more importantly, which ones didn’t. We then created a tangible mind map and explained how each program fed the other. With so many different components and the nature of complexity we shortened the name to IP (homage to the acronym for Intellectual Property) and used a simplified version of a Rubik’s cube as the new official logo. Using high chroma coloring we chose 3 main hues representing male, female and neutral personalities. Our next task was to inspire IP, its partners and coworking tenants with a cool, quirky and completely revitalized interior complete with new mixed-use suites, meeting and presentation rooms and café. In all we created separate entities for access to funding, workforce training, tech communities and an entire array of real estate components which all reflected the corporate brand. Innovation Pavilion is your place to innovate.
This has to scream innovation and be even cooler than downtown.
Our job was to identify and simplify the complexity that had evolved over several years. Starting with an immersive understanding of the breadth of capabilities and contacts, we identified how these assets played with each other and, more importantly, which ones didn’t. We then created a tangible mind map and explained how each program fed the other. With so many different components and the nature of complexity we shortened the name to IP (homage to the acronym for Intellectual Property) and used a simplified version of a Rubik’s cube as the new official logo. Using high chroma coloring we chose 3 main hues representing male, female and neutral personalities. Our next task was to inspire IP, its partners and coworking tenants with a cool, quirky and completely revitalized interior complete with new mixed-use suites, meeting and presentation rooms and café. In all we created separate entities for access to funding, workforce training, tech communities and an entire array of real estate components which all reflected the corporate brand. Innovation Pavilion is your place to innovate.
IP has multiple streams of revenue and market personalizes so the challenge was to create brand cohesion throughout their varied style guides.
Since we were competing with hipper, urban areas, for IP’s interior design we went with bright colors, idiosyncratic wall murals and funky furniture.
