Go where others haven’t.
American Fable is an immersive libations venue concept that seeks to transport intrepid drinkers to a booze-fueled realm of magic and immersion. People are looking for a more rewarding experience when they go out. After the pandemic and now inflation, people really want to have a nice cocktail but they want an elevated experience for their money. The American Fable experience is an immersive beer, wine and spirits conglomerate that borderlines a magic show but is very much a bar – just a bar you’ve never seen before. One of the goals of American Fable is to create multiple themed venues within a single metro area with centralized management and product production to create high-profit margin vehicles for their beer and cocktails. Whether it’s a joint venture, design build project or outright ownership, the common thread in any American Fable venue is the theme, which is unique to each environment but all share a turn-of-the-century vibe and magical, folkloric and often literary atmosphere.
Go where others haven’t.
American Fable is an immersive libations venue concept that seeks to transport intrepid drinkers to a booze-fueled realm of magic and immersion. People are looking for a more rewarding experience when they go out. After the pandemic and now inflation, people really want to have a nice cocktail but they want an elevated experience for their money. The American Fable experience is an immersive beer, wine and spirits conglomerate that borderlines a magic show but is very much a bar – just a bar you’ve never seen before. One of the goals of American Fable is to create multiple themed venues within a single metro area with centralized management and product production to create high-profit margin vehicles for their beer and cocktails. Whether it’s a joint venture, design build project or outright ownership, the common thread in any American Fable venue is the theme, which is unique to each environment but all share a turn-of-the-century vibe and magical, folkloric and often literary atmosphere.
Through the proverbial looking glass.
American Fable intends to reset what it means to go out by reimagining the traditional bar and restaurant into created, multi-sensory social venues, building a highly valued brand of products and scaling a profitably sustainable portfolio of properties by promoting and selling self-branded (as well as guest) beer, liquor, wine and merchandise. American Fable venues are designed to be destination spots, drawing crowds from all over and creating value for the surrounding community. While the company-owned storefronts are planned at around 4,500 sq ft, most concepts can be scaled to any size, making them ideal for existing real estate holding looking for a premium tenant. The turnkey bar/restaurant solutions are prime for partnerships such as mixed-used developers, boutique hotels, existing and proposed restaurant and bars and commercial realtors.
Through the proverbial looking glass.
American Fable intends to reset what it means to go out by reimagining the traditional bar and restaurant into created, multi-sensory social venues, building a highly valued brand of products and scaling a profitably sustainable portfolio of properties by promoting and selling self-branded (as well as guest) beer, liquor, wine and merchandise. American Fable venues are designed to be destination spots, drawing crowds from all over and creating value for the surrounding community. While the company-owned storefronts are planned at around 4,500 sq ft, most concepts can be scaled to any size, making them ideal for existing real estate holding looking for a premium tenant. The turnkey bar/restaurant solutions are prime for partnerships such as mixed-used developers, boutique hotels, existing and proposed restaurant and bars and commercial realtors.
The immersive experience relies heavily on original, surrealistic art and interior features with a rich backstory steeped in deep magic.
Curation is key. From menus to music and sights and smells, all venues share a connecting heredity but are wholly unique experiences; meaning they can coexist in proximity.
Bars and lounges within the American Fable are worlds of colorful characters and characterful brew. They are magical lands of zythophilic heroes, amber-hued deities, malty rogues and hop-powered dirigibles, where anything imaginable can be experienced within its doors — and through the glass of a pint.
So, thirsty traveler, if what you seek is a goblet of vinous sour, a shaker of biscuity ale or a mug of luscious gold, sojourn hither. For within these walls are places of inexplicable adventure and wild sensations of flavor, where we are all in pursuit of the fantastic.
The great Steinbeck penned it well…There are places in this world where fable, myth, preconception, love, longing or prejudice step in and so distort a cool, clear appraisal that a kind of high colored magical confusion takes permanent hold…
